The SEMA Hot Rod Industry Alliance (HRIA), in conjunction with the SEMA Automotive Restoration Market Organization (ARMO), will kick off the 2026 SEMA Show with booth vehicle reveals on Tuesday, November 3, at 10:30 a.m. PT in the ARMO/HRIA Booth in Central Hall #23295.
Each year, HRIA and ARMO select unique, high-quality builds to showcase in their SEMA Show booth as part of their Feature Vehicle Programs. The programs highlight the craftsmanship, innovation and attention to detail that define the hot rod and restoration industries while giving builders a platform to showcase their skills to a global audience.
SEMA Show attendees will have a chance to see the vehicles as they debut, hear directly from the builders and learn about the techniques and details that brought each project to life. Join HRIA and ARMO for the unveiling and get an up-close look at the builds, products and innovative ideas defining today’s market.
Connect with HRIA and ARMO
The ARMO/HRIA booth provides a centralized location for members, prospective members and industry professionals to connect with HRIA and ARMO during the SEMA Show. Stop by to meet council volunteers, connect with fellow industry members, learn about council resources and find ways to get involved.
See you at SEMA!