Karen Bailey-Chapman, SEMA’s Senior Vice President of Public and Government Affairs, participated in a fence-building project with Treadlightly! at Easter Jeep Safari, demonstrating how public-private partnerships can forge positive solutions to keep public lands open.

The SEMA Truck & Off-Road Alliance (TORA) is proud to welcome the council's newest members! Clearview Accessories Pty Ltd. R&S Truck Caps Sanjiang Innovations Inc Tmat Products, LLC We Wrap

TORA Members, The U.S. Bureau of Land Management (BLM) and the U.S. Department of Agriculture's (USDA) Forest Service recently issued a proposed Resource Management Plan (RMP) for the 1.36 million acre Bears Ears National Monument in Southern Utah. The RMP includes the agencies' plan along with four...

The SEMA Truck & Off-Road Alliance (TORA) named Justin Coulter, director of sales at SuperSprings International, as the council's newest spotlight volunteer. Get to know Coulter in his interview with SEMA News below. SEMA News: What inspired you to pursue a career in the truck and off-road industry...

The automotive aftermarket is in a state of constant evolution, driven by new vehicle trends, consumer-spending patterns and the integration of new vehicle technologies. The new "2024 SEMA Future Trends Report," released by SEMA Market Research, is helping association members by outlining how these...

Get your builds ready, TORA members! Ten vehicle builds will be displayed on the TORA Feature Vehicle Trail at the 2024 SEMA Show in Las Vegas, Nov. 5-8. Applications for one of these prime spots will open in July. Each build selected for display will receive a TORA member spotlight and be featured...

Attention all TORA members: Get ready to advocate for the automotive specialty-equipment industry! SEMA's upcoming rallies in New York (May 14), California (June 5) and Pennsylvania (June 11) are your opportunity to amplify your voice, stand up for the industry's future and engage directly with key...