Member Updates


TORA Volunteer Spotlight: Justin Coulter, Director of Sales at SuperSprings International


The SEMA Truck & Off-Road Alliance (TORA) named Justin Coulter, director of sales at SuperSprings International, as the council's newest spotlight volunteer. Get to know Coulter in his interview with SEMA News below. 

SEMA News: What inspired you to pursue a career in the truck and off-road industry? 
Justin Coulter: I've been an enthusiast in this industry since 2010 when I bought my first Jeep. I was hooked! Getting deeper and deeper into the sport, I dreamed of aligning my passion with my career. It took some time to break into the industry, but when I found an opportunity with SuperSprings International, I knew I had to jump on it.  

SN: Why did you decide to volunteer for TORA?  
JC: I want to be a contributor to the industry that has given so much opportunity and enjoyment to me.  

SN: What advice do you have for someone pursuing a career in the automotive aftermarket? 
JC: Never settle. My father taught me from a young age not to get complacent. If you are not living your dream, do something about it. Only you can make that change for yourself.  

SN: What is your dream truck or off-road vehicle?  
JC: I'd like to think my dream off-road vehicle is sitting in my garage now. My one-ton stretched Jeep TJ was a dream come true. My daily driver is a '17 Ford F-350 SRW King Ranch with a 3.5-in. Carli Suspension lift, 37-in. BFG HD-Terrains wrapped around bronze Raceline wheels.  

Fill out a TORA-member spotlight form to highlight how you or your company are contributing to the truck and off-road specialty-equipment industry. Selected candidates are eligible to be featured on TORA's social media, SEMA News and future TORA member updates.