The SEMA Data Co-op (SDC) is “data central” for the specialty-equipment segment containing millions of products and vehicle fitments from performance and accessories brands. Created by SEMA, the SDC is the definitive, industry-owned and -operated centralized data warehouse, complete with...

We are quickly approaching the launch of SEMA360, introduced this year to help fill the void left by the absence of the 2020 SEMA Show. By now, hundreds of industry manufacturers, from the most prominent to the newest upstarts, have loaded the SEMA360 platform with this year’s new products, Show...

For SEMA members, the SEMA Data Co-op (SDC) is a valuable asset for product data creation and management. Not only is the SDC the largest aftermarket industry data resource—it represents more than 500 brands with a collective inventory of more than 4.5 million parts—but also its unique approach to...

Founded and owned by Chris Gabrelcik, Lubrication Specialties (also known as Hot Shot’s Secret) manufactures industrial-grade lubricants and additives designed to improve engine performance in both professional and everyday consumer applications. Located in Mt. Gilead, Ohio, just north of Columbus...

The VIPs chosen for the ceremonial ribbon cutting to open the 1971 SEMA Show represented the past, present and future of automotive performance. Doing the honors with her “shifting hand,” as Hot Rod Industry News (HRIN) described it, was drag racer Shirley Shahan. She was joined by (from left)...

Jeep Wrangler 392: FCA is on a mission to keep the ’21 Jeep Wrangler on top of the off-road market despite a new threat from the upcoming ’21 Ford Bronco.Genesis G70 Shooting Brake: To justify the Shooting Brake description, the G70 wagon appears to favor sporty styling over practicality.’22 Jeep...

You don’t have to keep up with the fast-paced and turbulent world of politics to know that there is a presidential election on November 3. President Donald Trump is facing former Vice President Joe Biden in a race to control the White House for the next four years. The president of the United States...

Industry news from SEMA-member companies, including Lubrication Specialties Inc., Edelbrock, BorgWarner and more.

New products and inventory catalogs from SEMA News advertisers, November 2020.

Since 1963, SEMA has been at the forefront of the automotive specialty-equipment market, creating programs that support companies from all market segments of the industry. Manufacturers, distributors and resellers from all over the world look to SEMA to help them grow their businesses and identify...