SEMA News—November 2020


By Gigi Ho

SDC Product News

The SEMA Data Co-op (SDC) is “data central” for the specialty-equipment segment containing millions of products and vehicle fitments from performance and accessories brands. Created by SEMA, the SDC is the definitive, industry-owned and -operated centralized data warehouse, complete with comprehensive online tools, and a team of dedicated data and technology experts to assist manufacturers and resellers with product data needs. Learn more about the SDC at

In today’s marketplace, robust product data is needed to drive better customer experiences and higher growth. The products featured below are from SDC member companies that have attained Gold or Platinum level data. SDC members meeting data scorecard requirements are invited to submit product releases for consideration to

Supreme Suspensions

Aeromotive Inc.

Fuel Pump Modules

Aeromotive introduces its direct drop-in fuel pump modules for ’11–’17 Ford Mustangs, excluding GT500 models. Phantom Series Fuel Pump Modules are compatible with factory plastic fuel tanks; available in single-, dual- and triple-fuel-pump configurations; and preassembled. Available configurations include a single 450-lph pump engineered to support up to 700 hp; dual 340-lph pumps manufactured to support up to 1,295 hp; dual 450-lph pumps constructed support up to 1,500 hp; and triple 450-lph pumps designed to support up to 2,300 hp. Each configuration is also offered as a complete kit, including a fuel filter, a fuel-pressure gauge and the recommended fuel-pressure regulator based on flow rate. Kits do not include plumbing or electrical components to complete the installation. Information: or 913-647-7300.


RockerBall Cushion Hitch Ball

The CURT RockerBall with ShockDrop technology is a cushion hitch trailer ball that dynamically absorbs jerking and jarring from your trailer at the coupling point. Just bolt it onto your existing ball mount to enjoy increased comfort, enhanced control and extended longevity of your vehicle’s systems. RockerBall is available in multiple sizes and capacities to accommodate a variety of towing setups. Information: or 877-287-8634.

Supreme Suspensions

Uniball Upper Contral Arms

Supreme Suspensions Uniball Upper Control Arms are the fastest and easiest way to optimize front axle alignment in your truck’s suspension setup. Each arm is CAD-/CAM-engineered 4130 chromoly steel, providing the highest strength and standard for upper control arms on the market. Added to the mix, a set of polyurethane frame pivot bushings with 90°-angled zerk fittings to easily grease the bushings during install or regular maintenance. Our proprietary three-stage powdercoating is then used to protect the product from harsh elements your vehicle might be put through. Information: or 888-810-6791.





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