By Ashley Reyes Automotive restylers can gain recognition and showcase their talents in front of thousands of buyers at the 2023 SEMA Show by entering to compete in the SEMA Professional Restylers Organization (PRO) Cup Challenge. The PRO Cup Challenge is designed to encourage the customization of...

By Juan Torres Applications for SEMA Show exhibitors to be included in the official 2023 SEMA Show Press Conference Schedule are now available. Exhibitors who have breaking news announcements that will be of interest to a large number of media can utilize press conferences during the 2023 SEMA Show...

By the SEMA D.C. Office The U.S. House of Representatives passed the SEMA-supported "Regulations from the Executive In Need of Scrutiny (REINS) Act of 2023". If enacted into law, H.R. 277 would require Congress to approve any regulation with an estimated annual economic impact of $100 million or...

By the SEMA D.C. Office The California Chamber of Commerce (CalChamber) has designated a SEMA-sponsored bill (SB 301) to create a financial rebate program for converting gas- and diesel-powered motor vehicles into zero-emissions-vehicles (ZEVs) as a "job creator." Authored by California Senator...

By the SEMA D.C. Office The recent Specialty Equipment Market Association (SEMA) California Rally united industry leaders and lawmakers in Sacramento to address pressing issues affecting the automotive aftermarket industry. Assemblywoman Marie Waldron, Senator Bob Archuleta and Senator Josh Newman...

Watch the action as five finalists pitch their products to a live crowd at the world-renowned SEMA Show in hopes to secure a grand prize valued at $92,000.

By Ashley Reyes The specialty-equipment market showed positive results in 2022 with an overall market growth of 2% and reaching $51.8 billion in sales, according to the new "2023 SEMA Market Report." This continues a decade of growth for the industry, even among recent economic turmoil created by...

By SEMA Editors In partnership with Ford Motor Company, the SEMA Garage Detroit is excited to announce a Measuring Session for the newly designed '23 Ford SuperDuty. SEMA members will be allowed to test-fit prototypes, 3D scan and measure, and have a close-up experience with their builds. This event...

This exclusive program, taking place the Monday before the Show's official opening, will help new and seasoned professionals alike take their marketing to the next level.

By SEMA Editors Sources have captured RAM's "Project 291" undergoing testing in Colorado. The upcoming unibody pickup truck aims to expand the brand's presence in the South American market, but plans indicate it may be introduced in the U.S. under the name Ram Rampage R/T. Upon its launch, the...