2023 SEMA Education Spotlight: Digital Marketing Bootcamp

By SEMA Editors

As part of a new SEMA initiative to create a more robust career- and professional-development program year-round, the educationEducation program at the 2023 SEMA Show, October 31-November 3 in Las Vegas, will feature all-new sessions and tracks, like the new Digital Marketing Bootcamp, which will take place Monday afternoon on October 30, before the Show's official opening Tuesday morning to provide broader access to education on what is usually considered an exhibitor "setup day."

Digital Marketing Bootcamp attendees will learn how to stay ahead of the competition in the ever-changing digital landscape and gain invaluable knowledge with expert instruction by leaders from Kahn Media, Microsoft, Rhino Reviews, Strikepoint Media, (un)Common Logic and Walser Automotive Group.

"Never before has SEMA offered such a comprehensive digital marketing program that targets the needs of specialty-equipment individuals and businesses. Whether you're new to digital marketing or a seasoned professional, the SEMA Digital Marketing Bootcamp delivers the knowledge and ideas to take your marketing campaigns to the next level and help your company thrive in this dynamic and fast-changing industry," said Pamela Brown-Matthis, SEMA director of education. 

Those that attend and complete the Digital Marketing Bootcamp sessions can also earn a SEMA Certificate of Completion if they complete at least two additional digital marketing sessions. 

SEMA Digital Marketing Bootcamp

Date: Monday, October 30, 2023  

Program Schedule: 

1:00 p.m.-1:30 p.m. PDT: Kick-off Keynote: Digital Persuasion 2.0-Navigating the AI Revolution by Erin King of Strikepoint Media

1:45 p.m.-3:00 p.m. PDT: Workshop Session #1: The Future of Digital by Jim McKinley of (un)Common Logic 

3:15 p.m.-3:45 p.m. PDT: Workshop Session #2: Unlock the Power of AI, Black Boxing and ChatGPT by Darrell Booker of Microsoft

4:00 p.m.-5:00 p.m. PDT: Panel: The Impending Evolution of Digital Marketing and What You Need to Do to Thrive, moderated by Dan Kahn of Kahn Media featuring panelists: 

  • King of Strikepoint Media
  • McKinley of (un)Common Logic
  • Booker of Microsoft
  • Ashley Cavazos of DeMontrond Auto Group
  • Chelsea Craig of Rhino Reviews

Stay tuned for more details on the world-class SEMA Education program for 2023, including the announcement of partner education tracks and the overall keynote speaker. 

SEMA Show management is dedicated to making the event as cost-effective as possible for all. Register at by June 30 for just $40. Registration is $60 through September 29 and $120 after that date.