By Dan Guyer, Networking Committee Chair The Wheel, Tire, Suspension, & Brake Council (WTSBC) Coffee and Conversation sessions in April and May zeroed in on one of the industry’s most pressing challenges: tariffs. With the White House introducing sweeping 25% tariffs on nearly all imported car and...

By Ryan Rutledge Every spring, the red rocks of Moab, Utah, come alive with the roar of V8s, the whine of lockers, and the unmistakable crunch of oversized tires crawling across ancient sandstone. Easter Jeep Safari 2025 was no different—except this year, evolution was on full display. From changing...

By Ryan Rutledge The SEMA Wheel, Tire, Suspension, & Brake Council (WTSBC) education committee is excited to begin pursuing educational opportunities aligned with the needs of our members and their customers. Over the next several months we will be reviewing and starting to deploy new initiatives...

Want to make a difference in the wheel, tire, suspension, and brake industries? WTSBC is looking for passionate volunteers to join our committees! Opportunities include: Communications – Share news, events, and resources with our members. Membership – Connect with current and new members to grow our...