By SEMA News Editors
Attending the 2025 SEMA Show, November 4-7, Las Vegas, is a no-brainer for any industry professional.
It's where the entire aftermarket comes together to not only do business but celebrate the innovation and ingenuity of the industry with thousands of new products, groundbreaking vehicles, endless networking opportunities and industry-leading educational opportunities straight from your aftermarket peers.
So why keep all of those benefits to yourself?
Your entire team can benefit from attending the SEMA Show--and so can your business. Here's how:
- Discover the products your customers will be asking for. With more than 2,400 exhibitors and thousands of new products on display, the SEMA Show is the ultimate destination for spotting the next big thing in the automotive aftermarket. Bringing more of your team means covering more ground, evaluating more innovations and identifying the products that can take your business to the next level. Plus, a diverse team brings a range of insights--helping you zero in on what your customers will want next.
- Strengthen team alignment and cross-functionality. When everyone--from marketing to engineering--can witness innovations up close and hear about relevant information from experts in seminars, it strengthens company collaboration and cohesion.
- Accelerate professional development. Get new employees up to speed on what's happening in the automotive aftermarket, including up-and-coming innovations and current challenges. Plus, they can take advantage of SEMA's industry-leading education programs. Led by top industry experts, these sessions help your entire team develop essential skills and gain valuable insights on industry trends that will help drive your business forward long after the Show comes to a close.
- Invest in the future of the industry. Empower the next generation of industry leaders by immersing them in the latest trends, technologies and relationship-building opportunities that can have a meaningful impact on your business.
- Demonstrate your company's commitment to growth. Send a signal to industry members that your team is showing up in full force. You're not just attending--your entire team is here to do business and grow.
- Identify future leaders. The SEMA Show can serve as a proving ground to see who steps up, represents the company well and absorbs new knowledge.
- Strengthen team morale. Bringing your team to the SEMA Show can improve motivation and loyalty to help junior members feel valued and included.
Attendee registration is open for the 2025 SEMA Show here. Online registration for qualified professional attendees is $50 per person through Friday, June 27. Starting June 28, the rate increases to $75, and as of September 27, registration online or onsite will be $100. A SEMA Show badge includes access to both the SEMA Show and AAPEX.
For questions and SEMA Show registration assistance, call 508-743-8571, Monday – Friday 9:00 a.m. – 5:00 p.m. ET, or email AAPEXSEMA@maritz.com.
