By Ashley Reyes Releasing a new product into the market is an exciting endeavor. After months--or even years--of development, finally getting to share your innovation with the world marks a pivotal moment for your brand. Equally important, however, is protecting your innovation, and patents can help...

By Ashley Reyes The SEMA Truck & Off-Road Alliance (TORA) is excited to announce its networking mixer taking place during the Great Smoky Mountain Jeep Club Invasion in Pigeon Forge, Tennessee, on August 21, 2025, from 5:00 p.m. to 7:00 p.m. EDT. RSVP here. Located in the Staybridge Suites, the...

Participating companies have the opportunity to connect with the industry's future workforce, boost brand visibility and network with the greater automotive aftermarket community.

By SEMA News Editors 2024 SEMA Memorial Scholarship and Loan Forgiveness Award winners. The SEMA Memorial Scholarship Fund has proudly awarded $99,500 in scholarships and loan-forgiveness awards to 50 individuals in 2025. The recipients include current students pursuing careers in the automotive...

The agreement provides stability in a turbulent trade environment with reduced reciprocal tariffs and an estimated $550 billion in U.S.-bound investments.

We can say with experience that it's always fun to see emerging technologies before they become industry standards.

With coordinated action and public awareness, it is possible to significantly disrupt the counterfeit networks that operate in the dark corners of the internet.

Get to know Gubler, sales director at Seal Skin Covers, in his interview with SEMA News.

These in-depth, two-day sessions are designed to equip participants with critical knowledge in ADAS fundamentals, calibration procedures and reporting best practices.