By SEMA News Editors
Tri-State Enterprises, Inc. Joins Diesel Pro Network
Tri-State Enterprises has joined the Diesel Pro Network, the AAM Group's newest specialty marketing program designed for diesel-focused jobbers.
The Diesel Pro Network helps diesel shops and retailers grow their business with professional marketing tools, sales support and stronger connections to AAM's network of suppliers.
Jobbers throughout Tri-State's distribution footprint will gain access to:
- Diesel-focused aftermarket websites.
- Ready-to-use social media content.
- In-store product videos via N-Store TV.
- Participation in the Keys to Ride sweepstakes.
- And more.
This move marks a significant expansion for the Diesel Pro Network and strengthens AAM's ability to support diesel businesses across the country, the organization said.
For more information, visit theaamgroup.com.
Amara Walker appointed Vice President of Public Relations at Porsche Cars North America
Porsche Cars North America (PCNA) has appointed Amara Walker to the role of vice president of public relations, effective February 2.
In this role, Walker will join the company's executive leadership team and oversee all external communications for the Porsche brand in the United States. She will report directly to Timo Resch, president and CEO of PCNA.
Walker brings more than two decades of experience in the media industry, including 11 years as a news anchor for CNN U.S. and CNN International. At PCNA, she will lead corporate and product communications, public relations strategies, as well as experiential programs and content creation.
"I am a longtime Porsche enthusiast, and this role represents a natural next step in my career," said Walker. "It brings together my media experience with the opportunity to help shape communications for one of the world's most iconic automotive brands. I am truly excited to join the Porsche team and begin this new chapter."
"We're delighted to welcome Amara to Porsche Cars North America," said Resch. "Her experience, perspective, and leadership will build on the strong work already underway and bring our communications into a new era."
For more information, visit porsche.com.
