Wheel manufacturers continue to innovate with attention-grabbing designs, vibrant colors and exotic finishes. Striking a delicate balance between style, fitment and overall performance—nearly 200 exhibitors unveiled their latest creations at this year’s Show. The following products spotlight...

The International Happy Hour at the SEMA Show in Las Vegas was the venue for the 2012 Global Media Awards. In front of a crowd of more than 1,000 exhibitors and international buyers, 150 companies learned that their products had been selected by a panel of 25 international journalists as this year’s...

The SEMA Middle East Business Development Conference is a low-cost program providing the opportunity to meet face to face with buyers from throughout the Middle East. The 2013 event will take place March 13–16 at the Middle East Motor Tuning Show (MEMTS) at the Expo Centre Sharjah, United Arab...

In a joint effort, the Light-Truck Accessory Alliance (LTAA) and the SEMA Education Institute (SEI) have developed a new online tool that allows manufacturers to efficiently and effectively provide product training to hundreds or even thousands of resellers throughout the industry. The program is...

The Automotive Aftermarket Industry Association’s (AAIA) Legacy electronic catalog standard was retired as of December 2012 and will no longer be supported or updated by AAIA. In order to meet the needs of today’s powerful business applications, the Legacy format has been replaced with the AAIA...

For Manufacturers, It’s the Ultimate Match Building a brand, informing business partners and educating consumers are key factors in marketing a product successfully. And while manufacturers may be experts at innovation and development, few also possess the expertise to publicize and promote their...

Harnessing Industry Horsepower As the fight to defend the automotive hobby continues, the opportunity to showcase the SEMA Action Network’s (SAN) efforts to the specialty-equipment industry remains critical. SEMA-member businesses represent an integral component in successfully reaching lawmakers...

Technology is rapidly changing the way products are conceived and delivered to the market. From online open-innovation models to product-creation software and from surface-scanning tools to additive manufacturing equipment, businesses are changing how they approach product development.

The majority of the exhibitors at the SEMA Show are small businesses, but automakers are just as important and are essential to the industry. Many of the OEMs participate by exhibiting at the Show. In addition to generating attendee interest, the automakers also create buzz in the media. Here are...

The Los Angeles Auto Show has a reputation as a “green car” event that skews heavily toward advanced technology. This year’s show was consistent with that image, but there were more than a few debuts of high-volume production vehicles that will matter to SEMA members, along with an unusual number of...