Recently, SEMA and Cypress College hosted an Automotive Career Day for high school and college students.

Northwood University’s 50th Annual International Auto Show (NUIAS) is set for the weekend of September 27–29, 2013. The show, billed as North America’s largest student-run outdoor new-car auto show, is held on the Michigan Campus of Northwood University, located at 4000 Whiting Drive in Midland. The theme for this year’s show is “Cruising Through the Golden Anniversary.”

Nancy Friedman, The Telephone Doctor, discussed essential do's and don'ts for sales professionals during her SEMA webinar presentation, "21 Super Sales Tips."

The SEMA Young Executives Network (YEN) extends an invitation to all staff under the age of 40 who work for a SEMA-member company to join the committee.

The old notion that products sell themselves simply doesn't work in today's climate of advertising clutter, unpredictable economic conditions and consumer skepticism. So what do you need to succeed today? Is it a killer website, a particular sales technique, superior customer service or better industry forecasts and analysis?

Consumers use the Internet as a primary tool for finding products and services of every type. Search engines, such as Google, Yahoo and Bing, are the most frequent drivers of these potential customers, so search-engine optimization (SEO) is a crucial piece of online marketing.

More than $10 billion was spent on pay-per-click (PPC) advertising last year. If your company made part of that investment, did you get the return on investment (ROI) you expected? A new session from the SEMA Education Institute (SEI), part of the easier-to-use SEI library, can teach you how to be sure—and triple your return!

The SEMA Education Institute (SEI) continues to build out its library of invaluable presentations for automotive specialty-equipment businesses of every type. All of the content on the new, easier-to-use learning management system, located online at www.SEMA.org/eLearning, is offered free of charge to the entire industry for a limited time.

The SEMA Education Institute (SEI) has added a new SEMA Social Media course to its comprehensive online library, which is designed to help industry professionals develop career-advancing skills. The six-session course, available for a limited time, without charge, at www.SEMA.org/eLearning, begins with Foundations & Definitions, an introduction to the social-media concept. The five subsequent sessions describe how automotive specialty-equipment companies can leverage outrageously popular social-media channels to help promote and market their businesses.