Siritho is the owner and CEO of Function Factory Performance—an aftermarket retailer of high-performance automotive parts for American musclecars, supercars and imports.
The I-CAR RTS Portal is a new SEMA Tech Transfer member resource to assist with awareness of the different onboard vehicle safety systems when designing new aftermarket products.
Nominated for #SheIsSEMA by a colleague, Higgins is admired for her bigger-picture mindset, constant conceptual thinking and willingness to always help.