New Products and Technology

New Products From CURT, Air Lift, Metra Electronics and More

SEMA eNews highlights new products from industry companies each week. To have your product considered for upcoming issues, send product press releases to

Axxess by Metra
Interfaces Designed for Ford SUVs, Vans and Trucks
Axxess by Metra

Axxess by Metra Electronics has two new data interfaces designed to fit Ford’s ’20-up EcoSport, Escape, Transit, Transit Connect, and F-250, F-350, F-450 and F-550 trucks. The interfaces also fit Ford’s ’21-up E-Series van, also known as the Econoline. Both of the interfaces, the AXTC-FD3 and AXVI-FD3, retain key features and are used when replacing the factory radio. Both provide NAV outputs, accessory power, and a 12-volt illumination output, in addition to retaining R.A.P., balance and fade. The main difference is that the AXTC-FD3 has a built-in AXSWC steering wheel control interface while the AXVI-FD3 does not (it has a pre-wired harness for the AXSWC, which is sold separately). This makes the AXVI-FD3 an ideal choice for models that do not have audio controls on the steering wheel.

AXTC-FD3 Interface
The Total Control Series combines a data interface with all of the features of the patented Axxess steering wheel control interface (AXSWC) for one convenient solution. When replacing a radio, the interface utilizes patented Auto-Detect technology that automatically detects the vehicle type, radio connection and preset controls, while allowing the ability to dual assign steering-wheel controls. This interface is designed to work with all major radio brands and both amplified and non-amplified audio systems. In addition to Auto-Detect, it can be manually programmed for most vehicles and will retain settings even after battery disconnection or interface removal. Vehicle-specific harnessing makes installation even easier.

Brass Knuckle
Brass knuckle

Brass Knuckle released the SmartShell cross-functional gloves, engineered to provide protection on multiple fronts and offer excellent flexibility through its ergonomic design.

SmartShell BKCR4499 gloves are machine knit and made of ultra-high-molecular-weight polyethylene, with ANSI cut level A5 protection on the palms. The  thermoplastic rubber (TPR) padding is sonically welded to the back of the glove for protection from contusions, smash injuries, object strikes, pinch-point injuries to the tips of each finger and other impact hazards. The black nitrile palm coating offers excellent wet grip and the bright lime green shell color meets the requirements of American National Standard (ANSI/ISEA 107-2010) for high-visibility safety apparel.

SmartShell naturally shapes to the contours of the hand and flex points, helping to ensure maximum comfort and increased compliance. For extra durability, SmartShell is double-stitched in high-wear areas, including fingertips, index finger and palm.

30K 5th Wheel Hitch

CURT announced the launch of its new PowerRide 30K 5th wheel hitch. The hitch enters the market as part of CURT’s extensive line of top-quality 5th wheel hitches.

PowerRide equips hardworking truck with a professional-grade solution for 5th wheel towing. It is ideal for towing the largest RV trailers, campers and other 5th wheel trailers. It features a 30,000-lb. fully tested rating and a number of distinct features, including a cast head with multi-directional tilt, an easy-to-use self-resetting handle, enhanced portability, and no welding or fabricating required for installation. With its 30,000-lb. gross trailer weight rating and 7,500-lb. vertical load limit, this CURT 5th wheel offers exceptional towing power and is constructed with a cast steel main body for dependable strength.

The construction and technology of the PowerRide are what make it superior in its class. The hitch uses two interlocking jaws to fully wrap the kingpin for less chucking, and its cast yoke head tilts in multiple directions—not just forward and backward—to promote a smooth ride. The self-resetting handle resets the jaws to the ready-to-couple position after uncoupling, saving an extra step in the hookup process.

Edge Products
Amp’d 2.0 Throttle Booster for Subaru
Edge Products

We are excited to announce the all new 68860-2 SKU for Subaru applications! Taking throttle sensitivity control to an all-new level with Amp’d 2.0, the industry’s first wireless switch and the all-new downloadable app, instantly puts you in control of your driving experience. No bulky modules to mount on the dash and no switch wiring to hassle with. Pre-loaded with five preset throttle curves and the ability to create thousands of custom curves, your options are endless. Take total control of your driving experience with Amp’d 2.0!

  • Fits WRX, Impreza, Outback, Legacy, Crosstrek, Forester and Tribeca
  • Various model coverage ranging from ’05–’21
  • Drastically improves overall drivability
  • Removes factory pedal lag feeling
  • Sleek wireless control switch
  • All-new app for total control of your driving experience
  • Simple plug-n-play installation
  • Improves turbocharger spool-up
  • App is Android/IOS compatible
  • 5 pre-set levels
  • Create and save your own pedal map curves
Air Lift
1000 Kits for GM Midsize SUVs
Air Lift

Air Lift Company announced the release the Air Lift 1000 for the Chevrolet Equinox/Blazer/Trailblazer, GMC Terrain/Acadia, Buick Envision/Encore GX and Cadillac XT5. By working with the vehicle’s existing suspension, Air Lift 1000 properly levels loads, eliminates squat, improves braking and helps the vehicle return to a level and stable state.

The system is air adjustable from five to 35 PSI for calibration to the weight of the load.

Installation requires no drilling and can be completed with common mechanic’s tools. The system also comes with an easy-to-follow, full illustrated instruction manual for easy installation.