The HRIA is gearing up to join the industry at the 2021 SEMA Show, the first industry-wide, in-person gathering in nearly two years.

Registration for the event taking place November 2-5, in Las Vegas, Nevada, is available now at Important updates about the Show for HRIA members can be found below. Members are encouraged to secure their credentials early and follow the SEMA Show social media account and/or subscribe to eNews to get updates about the upcoming event.

HRIA Reception: The event is the second largest behind the SEMA Show Banquet and will be located in the Paradise Ballroom of the Westgate Theatre for 2021.

Industry Awards: Three awards will be presented in the categories of HRIA Hall of Fame, HRIA Industry Award – Individual Achievement, and HRIA Business of the Year during the HRIA reception. Stay tuned for announcements on the nomination period.

Hot Rod Feature Vehicles: Ten vehicles will be selected to receive premier HRIA feature vehicle spots, including three located in the HRIA booth, six at the HRIA reception and one location that is to be determined. Vehicles are only considered from applications received through the HRIA Website.

Battle of the Builders: Registration is open for 2021 SEMA Show Battle of the Builders. Open to HRIA member companies with a vehicle displayed at the SEMA Show, the competition tells the stories behind the builds and builders with additional exposure and a chance to be recognized and named as the industry’s top builder. Learn more on the SEMA Battle of the Builders website.

Hot Rod Alley: With over 91 exhibitors secured in the Hot Rod Alley, this location will feature products and services for street rods, hot rods and early-production vehicles.