The recent HRIA General Membership Meeting featured a virtual panel discussion with industry members sharing insights on “Hot Rod Business for a Younger Generation: Vehicles, Demand & Customer Expectations”.

The event was held in conjunction with the HRIA Virtual General Membership Meeting, where the Select Committee provided updates on resources and programs available to members. Key takeaways from the event are below, while a recording of the meeting portion can be viewed here.

  • Panel Discussion: Now available to view on demand, the panel discussion featured Kenneth Denny, Hot Rod Specialties; Mark Bowler, Bowler Transmissions; and Justin Foust, Classic Restorations of Southern Indiana sharing opportunities and challenges they are seeing in the industry with younger generation classic car enthusiasts. Get their insight on popular customization trends, social media platforms the younger generation is using, and tips for targeting this market by viewing the video here.  
  • Buyer’s Guide: Available by logging into, the member company directory allows members to search for SEMA member companies by name, state, part or council affiliation.
  • Deuces Wild Car Show: Postponed in 2020 due to Covid regulations, the event will return in February 2022 with an appearance from the HRIA.
  • HRIA Education Days: 12 HRIA manufactures will present one-hour education sessions, six per day, August 5 – 6 at the National Street Rod Association (NSRA) Nationals in Louisville, KY.
  • Meetups and Meetings: Additional Virtual Membership meetings will be scheduled in the upcoming months, with one in-person General Membership Meeting is scheduled at the Good-Guys Heartland Nationals on July 1. The meeting will be in the Varied Industries Building, Room C at the Iowa State Fairgrounds from 3:30 to 5:00 pm.  

For questions regarding any of the above, contact Jim Skelly at