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Virtual Session: How Manufacturers and Retailers Can Capitalize on Overlanding

The discussion will explore key product considerations for overland builds, as well as best practices for selling, installing and supporting overland products.

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TORA Member Spotlight: Rob Jarrell of Quadratec Is Driven by Creativity

Get to know Jarrell, video production manager at Quadratec, in his interview with SEMA News.

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Advocacy - Motorized Recreational Access

A Welcome Policy Shift: SEMA, ORBA Speak Up for Bill Protecting Motorized Off-Road Access

The legislation would ensure that our nation's public lands and natural treasures are open to all Americans.

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Honor a Legend, Inspire the Future: SEMA Hall of Fame Nominations Now Open

The Hall of Fame aims to not only honor the people who built the industry but also celebrate their impact on the present day and motivate others to carry the torch forward.

Press Release Article

SEMA STATEMENT ON U.S. SUPREME COURT TARIFFS DECISION

February 2026

SEMA STATEMENT ON U.S. SUPREME COURT TARIFFS DECISION WASHINGTON, D.C. (Feb. 20, 2026) – In response to the U.S. Supreme Court’s 6-3 ruling to strike down the Trump Administration’s tariffs issued under the International Emergency Economic Powers Act of 1977 (IEEPA), the Specialty Equipment Market...

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SEMA Show Exhibitors: What You Need to Know to Reserve Booth Space

New this year, exhibitors must activate or create an account in our new CRM before submitting their 2026 SEMA Show Exhibit Space Rental Application.

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New Jobs: CAD Designer, Off-Road Technician, VP of Sales and Marketing

The SEMA Career Center has a comprehensive listing of automotive-related job openings nationwide.

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Racing News: IHRA, Formula DRIFT, NASCAR

The IHRA acquires new facilities, Formula DRIFT launches content studio, NASCAR rebrands local racing series.

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Spy Shots: BMW M5 Touring, Jeep Avenger

Story and photos by Andreas Conradt, Automedia BMW M5 Touring Retouched for '28 Model Year Originally spotted with a decidedly Neue Klasse front end, the '28-model-year M5 facelift has reverted to a more conventional aesthetic with only a hint of Neue Klasse in its design. Pictured in Touring...

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Advocacy - Small Business

Industry Leaders Promote Right to Race During West Virginia Adventure Motorsports Day

The event brought together racers, enthusiasts, builders and small businesses to highlight the impact of motorsports and off-road recreation on the state's economy and culture.