By SEMA News Editors
New this year, exhibitors must activate or create an account in our new CRM before submitting their 2026 SEMA Show Exhibit Space Rental Application (ESRA).
SEMA has launched a new customer management system ahead of this year's SEMA Show, November 3-6, 2026, in Las Vegas.
To improve how SEMA engages with exhibitors and serves the industry year-round, the association has migrated to a new customer management system powered by Salesforce.
What This Means for 2026 SEMA Show Exhibitors
New this year, exhibitors must activate or create an account in our new customer relationship management (CRM) system before submitting their 2026 SEMA Show Exhibit Space Rental Application (ESRA). Once an account is set up, industry members will be able to:
- Reserve exhibit space.
- Download invoices, complete online payments and access exhibitor resources.
How to Get Started
Getting set up in the new SEMA Show exhibitor platform is simple:
- Visit services.semashow.com.
- Returning exhibitors:
- Enter the email you've used to purchase a SEMA Show booth before to receive a password reset link (click here).
- New exhibitors or returning exhibitors using a new email:
- Create a new account (click here)
Once logged in, exhibitors are ready to reserve an exhibit space.
Having Issues Reserving Your Exhibit Space?
If you're not receiving a password reset email or can't set up a new account, it's possible your record has more than one email address on file. In that case, our team will need to assist you with setting up your account.
SEMA is providing hands-on support to ensure a smooth transition for every exhibitor.
Call: 240-ASK-SEMA (240-275-7362)
Email: customercare@sema.org
SEMA's stellar customer care team will walk you through account setup, password resets or answer any question
Note: updating your account does not affect exhibitors' account history or SEMA Show seniority.
We're excited to share what we've been working on--and we look forward to helping you make the most of it.
Image courtesy of Shutterstock | DC Studio
