By Ashley Reyes
The SEMA Truck & Off-Road Alliance (TORA) named Rob Jarrell, video production manager at Quadratec, as the council's newest spotlight member. Get to know Jarrell in his interview with SEMA News below.
SEMA News: What inspired you to pursue a career in the truck and off-road industry?
Rob Jarrell: I've been an automotive enthusiast for as long as I can remember. I also enjoy the outdoors and exploring new places, so the truck and off-road space is a natural fit. It's an industry that rewards creativity, hands-on problem solving and passion--things that have always driven me.
SN: Why did you join the TORA council?
RJ: I joined the TORA council to become more involved and help support the continued growth of the truck and off-road aftermarket. I've been with Quadratec since 2009, starting as a web developer and designer before expanding into email marketing, social media and, eventually, video production. Today, I work on everything from product reviews and how-to content to full event coverage for the Quadratec YouTube channel. I'm excited to lend my experience, collaborate with other industry members and contribute to initiatives that strengthen the TORA and SEMA communities.
SN: What's the best piece of advice you've ever been given?
RJ: Never turn down an opportunity. You never know what door it could open next.
SN: What is your dream truck or off-road vehicle? What is your daily driver?
RJ: That's a tough one, but I think it would have to be a '04–'06 Jeep Wrangler TJ Unlimited Rubicon, tastefully modified to be highly capable. I'd run it on 37s with AEV Highline fenders and hood, a Mopar Rock Crawler front bumper and minimal suspension lift. A close runner-up would be an AEV TJ Brute.
My current daily driver is a '20 Jeep Gladiator Rubicon.
Fill out a TORA-member spotlight form to highlight how you or your company are contributing to the truck and off-road specialty-equipment industry. Selected candidates are eligible to be featured on TORA's social media, SEMA News and future TORA member updates.
