By Ashley Reyes
As consumer demand for overland-ready vehicles grows, manufacturers and retailers face new considerations around product performance, durability, vehicle weight and safety.
To help businesses navigate the implications and opportunities associated with overlanding, the SEMA Wheel, Tire, Suspension & Brake Council (WTSBC) will host a virtual Coffee and Conversation on Thursday, April 2, at 9:00 a.m. PDT/12:00 p.m. EDT.
The discussion will explore key product considerations for overland builds, including how wheels and tires, suspension upgrades and braking components can support added load and off-road use. Additionally, Mike Hallmark, brand manager and director at Prototitan, will share best practices for selling, installing and supporting overlanding products, with insights into customer education, proper setup and common challenges faced by shops and manufacturers.
Unlike webinars that offer minimal time for interaction, WTSBC Coffee and Conversations are centered on open dialogue. Attendees will be able to network, share insights and learn from subject matter experts.
Be part of the conversation by registering for the event here.
