Press Release Article
The annual Light Truck Accessory Alliance (LTAA) New Product Showcase at the Carlisle Truck Nationals has proven to be a popular member benefit in just its first two years. But in the best SEMA tradition, the LTAA Select Committee keeps working on the format and is introducing a new element for 2012...
Press Release Article
The debate surrounding the definition of a “hot rod” has been raging for as long as people have been into cars. We asked a group of Hot Rod Industry Alliance (HRIA) friends to help us define hot rodding in their own words. From the legends of our industry to the next generation, it is clear that hot...
Magazine (News) Article
Web marketers looking to get the most from social media can no longer ignore Pinterest (www.pinterest.com). This social network devoted to the posting of photo and image collections has quietly become the number-three social network in the world. Indeed, according to figures released by Experian...
Press Release Article
Members of the Young Executives Network (YEN) have access to the group’s YEN Member Insights. They are interview-style articles on topics that are sure to be helpful to young executives who may gain insights from the experience and knowledge of other members and can in turn be featured in the...
Magazine (News) Article
We’ve all seen them—on the showroom floor, on the retail shelves, at parts counters. Point-of-purchase (POP) and related merchandising displays compete for our attention daily. But do they really work? How are they created? And why should manufacturers consider adding POP/merchandising displays to...
Magazine (News) Article
Who are “typical” automotive specialty-equipment consumers? What is their relationship with their vehicles? How does that relationship influence their purchasing habits? And how can automotive specialty-equipment businesses reach them with their marketing? These are some of the perennial questions...
Magazine (News) Article
From modifying a vehicle’s original-equipment appearance with products such as new grilles or complete body kits to buffing oxidized paint on a classic muscle machine, car-care and restyling products can dramatically change a car’s look or add features unavailable from the OEM. Hundreds of items...
eNews Article
Brown, Dover and Johnson Win on Dirt Roush Yates' dirt engine programs continue to grow with more and more racers utilizing Roush Yates engines and technology throughout the country. Three dirt drivers found Victory Lane this weekend with their Roush Yates Ford and Chevy engines.
eNews Article
With less than five months to go, plans for the 2012 SEMA Show are well underway and all indications are that we’re on track for another memorable event. More than 60,000 buyers are expected to attend the event, October 30–November 2, in Las Vegas. The following is a quick update on SEMA’s attendee...