SEMA News—July 2012

NEW PRODUCTS

New Car-Care and Restyling Products

Change Is the Watchword

The New Products Showcase offers benefits to every attendee at the 2011 SEMA Show. From modifying a vehicle’s original-equipment appearance with products such as new grilles or complete body kits to buffing oxidized paint on a classic muscle machine, car-care and restyling products can dramatically change a car’s look or add features unavailable from the OEM. Hundreds of items aimed at doing just that were introduced in the New Products Showcase during the 2011 SEMA Show, and we’ve gathered them here to give you a quick look at the innovations and trends that are bringing sparkle to the marketplace.

We’ve also gathered comments from executives of some of the leading car-care companies as well as some new faces in the segment. Their remarks regarding how the industry has fared during the recession, expanding technologies, such as headlight restoration, the growth of environmental concerns and changes in car-care chemistry offer a thumbnail sketch of significant forces that may shape the market into the foreseeable future.

So whether you’re a restyler looking for novel seating options and dash mounts for the latest electronics or a detailer on the hunt for ways to perform your job quicker, easier and with gleaming results, check out this product guide to see if there might be something here that could boost your bottom line.

View more than 150 Car Care, Restyling Products and expert testimonials debuted at the 2011 SEMA Show.

 

Aftermarket Business, Automobile Events, Automotive Trade Show, 310 Tuner
Hood Hinges
310-985-3355
www.310tuner.com
PN: HNDS29909

Weighs less than factory hinges. No warping existing hoods. Eliminates hood stick. Made From 6061 T6 aluminum. Bolt-on application. Two-year warranty. Made in the USA.

 

Aftermarket Business, Automobile Events, Automotive Trade Show, 3D-HD
Uno High-Definition Car Care
3D HD Uno
661-250-2020
www.3dproducts.com
PN: 420OZ16

A three-in-one polish that cuts, polishes and finishes all new and old finishes. Silicone-free. Great open time. Use on paint, clear plastic, clearcoat and glass. Removes water spots. Cut, polish and finish in just one step, even 1200 grit+. Just change the pad.  

     

Aftermarket Business, Automobile Events, Automotive Trade Show, 3D-HD
Uno High-Definition Car Care
Nitro Seal
661-250-2020

www.3dproducts.com
PN: 920K

HD NitroSeal—Revolutionary two-part copolymer paint sealant system that’s designed to be used by everyone who owns a vehicle. Delivering unprecedented slickness and shine, the company says. Patent pending.

 

Aftermarket Business, Automobile Events, Automotive Trade Show, 3D-HD Uno
High-Definition
Car Care Waterless Car Wash
661-250-2020
www.3dproducts.com  

3D says that it is the innovator of waterless carwash. Use this biodegradable wash anytime, anywhere and reduce carbon footprint. Certified not to scratch.

 

     

Aftermarket Business, Automobile Events, Automotive Trade Show, 3M
Bondo Professional Gold Body Filler Kit
77-MMM-CARS
www.3mcarcare.com
PN: 1313

3M says use what the pros use. Superior adhesion properties allow a bond to form to double-coated galvanized steel present in newer vehicles. Bondo Professional Gold Body Filler is also said to use state-of-the-art resin technology that makes mixing, applying and sanding a breeze.

 

Aftermarket Business, Automobile Events, Automotive Trade Show, 3M Headlight Restoration Kit
877-MMM-CARS
www.3mcarcare.com
PN: 39084

The 3M Headlight Restoration Kit is designed to restore headlight lenses that are losing clear visibility. This increases the visibility capacity of fogged, yellowed, cloudy or hazy dull looking headlights by improving their performance.

 

     

Aftermarket Business, Automobile Events, Automotive Trade Show, 3M
Accuspray System HVLP Sealer Gun, Model HG14
651-733-9157
www.3mcarcare.com
PN: 16612

3M Accuspray System HVLP sealer gun, model HG14, is said to be specially designed for the application of sealer. The replaceable 1.4mm atomizing head greatly reduces overspray, improves atomization and increases transfer efficiency, reducing shop cleanup time, solvent use and improving productivity.

 

SEMA Show New Products, Aftermarket Business, Automobile Events, Automotive Trade Show, 3M
Bondo Small-Dent Repair Kit
877-MMM-CARS
www.3mcarcare.com
PN: 1314

3M says that the Bondo Small-Dent Repair Kit contains everything needed for repairing small dents, chips and holes, including a Bondo body filler single-use 6-ounce can of filler, spreader and 3M sandpaper in 80, 180 and 320 grits to take the job from start to finish.

     

Aftermarket Business, Automobile Events, Automotive Trade Show, PU Tech Spoiler LP
Blow-Molded ABS Spoiler for ’11 Kia Optima Flush Mount
817-832-9444
www.putechspoiler.com
PN: ABS283A

Blow-molded ABS spoiler for 2011 Kia Optima flush mount.

 

SEMA Show New Products, Aftermarket Business, Automobile Events, Automotive Trade Show, BoneHead Products
Kleen King Hot Pipes Cleaner 612-730-8544
www.boneheadproducts.com
PN: kkhp01

Designed to easily and safely remove melted-on boot rubber, rain gear, shopping bags and other melted-on rubbish from exhaust pipes and engine parts.

     

SEMA Show New Products, Aftermarket Business, Automobile Events, Automotive Trade Show, The headlight category has created the most noticeable trend. Polycarbonate headlight lenses have been degrading, turning yellow and cracking. Our chemistry and our tools allow consumers to improve the appearance of those lenses without having to spend huge amounts of money on replacements.

On the other hand, paint substrates still require the same amount of maintenance to look good. Most of the changes that have occurred in the painting industry have been driven by government regulation for volatile organic compound (VOC) reductions and/or process controls for cost. Government regulations are always a challenge for us.

Even so, the segment is going to recover and grow. When the economy suffers, people who own a car will keep it longer and maintain it better rather than purchase a new vehicle, and people who do purchase a new vehicle will want to take care of it. That provides a little bit of insulation in our business.

The greatest opportunities always lie with the next generation. Car-care companies have to educate the next generation of enthusiasts so that they take pride in the ownership of their vehicles. It is our responsibility to educate them about the importance of car care.

—Craig Burnett
Chemist
Mothers Polishes-Waxes-Cleaners

 
SEMA Show New Products, Aftermarket Business, Automobile Events, Automotive Trade Show, While the market for easy-to-use and environmentally friendly products is growing rapidly, the desire for old technologies such as paste waxes and multi-step sealants is diminishing. Most consumers view their cars as major investments and want to maintain and protect them without excessive effort, so the trend has been toward no-rinse washes and spray-on waxes and sealants. This allows consumers to wash and wax their cars within 30 minutes, which is less time than a traditional hose wash without compromising quality.

The newest technologies in the car-care industry are the advent of nano-sealants, which offer about one year of protection, and ceramic coatings, which last five years or more. While nano-sealants have strong non-bonding interaction with paint, ceramic coatings actually react with urethane and other clear-coats and form a clear layer with much better protective properties than factory clears.

Environmental factors such as water restrictions and volatile organic compound (VOC) requirements will continue to impact the car-care industry and create major hurdles for companies that do not keep pace with meeting these challenges, but the automotive market has been one of the earliest segments of the economy to show strong recovery. The demand for car-care products is rapidly growing with the increase in car sales.

David Ghodoussi
CEO
Optimum Polymer Technologies Inc.

     

Aftermarket Business, Automobile Events, Automotive Trade Show, Branded Products
Ford Genuine Parts Pint Glass Set
800-294-9007
www.brandedproducts.com

Quench your thirst and celebrate the spirit and tradition of Ford with this vintage Ford Genuine Parts Pint Glass Gift Set. From the 100% terry cotton towel to the metal bucket and coasters, this 18-piece gift set is packed with everything you need to make relaxing with friends as refreshing as a weekend drive down the back roads.

 

SEMA Show New Products, Aftermarket Business, Automobile Events, Automotive Trade Show, Croftgate USA/Allied Products
Aquanil X
800-327-8487
www.croftgateusa.com

AQUANIL CroftgateUSA's waterless car wash is advanced blend of detergents and multiple macro polymers to be used on all non porous surfaces. Like most CroftgateUSA products this can be used in extreme direct sunlight/heat.

     

Aftermarket Business, Automobile Events, Automotive Trade Show, Blue Bull Cleaners, Degreasers and Detailing Products
Detaling Kit Case
787-653-4900
www.bluebullpr.com  

Blue Bull detaling kit case consists of seven cleaning and detailing products. All products are biodegradable and environmentally friendly. White carton case with UPC, hand holes and a rip-out window for retail display.

 

SEMA Show New Products, Aftermarket Business, Automobile Events, Automotive Trade Show, Au-tomotive Gold Inc.
Laser-Etched License Plates
520-770-1786
www.autogold.com
PN: PL.COV6.EB

Laser etched logos/designs on brushed stainless steel plates or black powder-coated plates. Plates include vehicle specific hardware and matching screw caps to conceal unsightly hardware. Lifetime Warranty against flaws in materials and workmanship. Made in the USA!

     

SEMA Show New Products, Aftermarket Business, Automobile Events, Automotive Trade Show, SaviCorp.
DynoValve
714-312-5352
www.dynovalve.com
PN: 1CYL-1250

The DynoValve, a computer-controlled variable orifice, replaces the stock PCV valve and continuously modulates the introduction of crankcase gases to the engine. The results are said to be immediate: increased fuel economy, reduced exhaust emissions and improved performance. ARB E.O.# D-677.

 

SEMA Show New Products, Aftermarket Business, Automobile Events, Automotive Trade Show, Crazyfish Graphics
Spare Shield Spare Tire Protection Devices
773-254-3500
www.crazyfishgfx.com

Spare shield has a full line of spare tire protection devices that cover most trucks, SUV's and vans that have a hidden spare. Never again become victim to spare tire theft.

     

SEMA Show New Products, Aftermarket Business, Automobile Events, Automotive Trade Show, Cool Cap Heat Blocking Car Covers
Car Cover
609-213-9849
www.itscoolinhere.com
PN: CC-SUVMV-2

Now with four universal sizes by car class, there is a Cool Cap heat-blocking car cover to fit almost every car on the road.

 

SEMA Show New Products, Aftermarket Business, Automobile Events, Automotive Trade Show, Croftgate USA/Allied Products
Croftgate USA
800-327-8487
www.croftgateusa.com

High-performance, eco-responsible car-care products without a drop of water. EPA designed for the environment.

     

SEMA Show New Products, Aftermarket Business, Automobile Events, Automotive Trade Show, DGE Inc.
CAN-to-Bluetooth Gateway
248-239-1300
www.dgeinc.com

It allows the user to transmit and receive CAN data on up to two simultaneous vehicle networks (one high speed CAN and one single wire CAN) using the standard Bluetooth Serial Port Profile (SPP).

 

Aftermarket Business, Automobile Events, Automotive Trade Show, Dawn Enterprises Inc.
RFX-2 Rocker Flare Molding
800-548-4867
www.dawn-ent.com
PN: RFX-2

RFX-2 Rocker Flare Moldings are an added accent on the lowest part of the car. Painted to match the factory color of the vehicle. No-drill, self-adhering application.

     

Aftermarket Business, Automobile Events, Automotive Trade Show, Grit Guard
Universal Pad Washer
937-592-9003
www.gritguard.com

Universal Pad Washer works with all buffers, polishers and air tools to clean pads efficiently and effectively.

 

Aftermarket Business, Automobile Events, Automotive Trade Show, PU Tech Spoiler LP
Injected PP Flares for ’09–Up
Ram 1500/2500/3500
817-832-9444
www.putechspoiler.com
PN: FF009-PP

Injected PP flares for ’09–up Ram 1500/2500/3500.

     

Aftermarket Business, Automobile Events, Automotive Trade Show, Blue Bull Cleaners, Degreasers and Detailing Products
Detaling Kit Bucket
787-653-4900
www.bluebullpr.com

Blue Bull Detailing Kit Bucket consists of 7 cleaning & detailing products, plus a sponge & microfiber trowel.

 

Aftermarket Business, Automobile Events, Automotive Trade Show, Putco Inc.
Chrome Trim—’09-Current Ford F-150 Fuel Door Cover
800-247-3974
www.putco.com
PN: 401923

Putco’s chrome trim fuel door cover for the ’09–current Ford F-150 provides a high-quality chrome finish to accent the vehicle’s exterior.

     

SEMA Show New Products, Aftermarket Business, Automobile Events, Automotive Trade Show, Dynafy
Chrysler 300/300C Phantom Grille
866-515-8820
www.dynafy.com
PN: SG-MG501G1

Phantom grille design for Chrysler 300/300C 05-10

 

SEMA Show New Products, Aftermarket Business, Automobile Events, Automotive Trade Show, Dynafy
BMW E90 M3 LED Side Vent
866-515-8820
www.dynafy.com
PN: FZ-BE90M3L

BMW E90 M3 design LED side vent. Custom M3 look for BMW base models. Also upgraded M3 bumpers/side skirts/rear bumpers are available for whole vehicle upgrade.

     

Aftermarket Business, Automobile Events, Automotive Trade Show, Putco Inc.
LED Dayliner—Ford F-150
800-247-3974
www.putco.com
PN: 270140

Putco’s LED Dayliner for the F-150 features high-power LEDs that are embedded into a CNC chromed-aluminum trim piece for an attractive accent day or night.

 

Aftermarket Business, Automobile Events, Automotive Trade Show, Fathom It Distributing
Air Booster Seat
239-826-3456
www.fathomitdistributing.com

The world’s only inflatable high-backed booster seat. The easy-to-use inflatable GoBooster combines the safety of a standard booster seat with convenient, travel-friendly features.

     

SEMA Show New Products, Aftermarket Business, Automobile Events, Automotive Trade Show, Putco Inc.
G-4 LED Bulbs
800-247-3974
www.putco.com

Simple to Install, replaces stock bulbs. Long Life exceeding 50,000 hours. Super-low voltage consumption. 18X brighter than factory lighting. Lifetime Warranty.

 

SEMA Show New Products, Aftermarket Business, Automobile Events, Automotive Trade Show, BoneHead Products
Kleen King Hot Pipes Cleaner
612-730-8544
www.boneheadproducts.com
PN: kkhp01

Designed to easily and safely remove melted-on boot rubber, rain gear, shopping bags and other melted-on rubbish from exhaust pipes and engine parts.

     

SEMA Show New Products, Aftermarket Business, Automobile Events, Automotive Trade Show, Gold-award winning (National Parenting Center “Product for Parents Category”), it is said to be the world’s first inflatable seat belt positioner car booster seat for children. Fully complies with EU and U.S. safety standards; lightweight; blows up in 30 seconds; ideal for travelers; never rent a car seat again.

Time is money, and products that get things done faster are in high demand from automotive professionals. Similar to other industries, automotive professionals are now being asked to do more with less. Our new WD-40 Specialist line of products—the first-ever product line extension for our well-known WD-40 brand—gives automotive professionals the performance they need to get their specific jobs done quickly and efficiently.

Social media and gaming present new opportunities for manufacturers, aftermarket companies and consumer product companies like us to reach the next generation of automotive enthusiasts and professionals. More are turning to their computers and mobile phones or even their dealers to find solutions, and companies should be prepared for that.

Regulatory compliance continues to be a major factor in the chemicals category. Companies continually have to modify their products to maintain compliance, and more products are being launched that are marketed as “green.” I anticipate environmental regulations continuing to get stricter and eventually being implemented across all states. It is surprising, but some companies continue to produce products that cannot be sold in certain states. WD-40 Co. is committed to only producing products that meet all federal and state regulations.

Tim Lesmeister
Vice President of Marketing
WD-40 Co.

 

SEMA Show New Products, Aftermarket Business, Automobile Events, Automotive Trade Show, When the economy recovers, people will be in a better position to buy a new car, while others may prefer to wait and keep what they have for a while to help rebuild their nest egg.

Either way, protecting your asset is very important not only for feeling good about the look of your car but also for its resale value

The upcoming hurdles for the car-care segment will be centered around environmental issues. With most people moving toward environmental responsibility, the car-care industry needs to work diligently on products that are not only environmentally friendly but still also exceed the performance of prior products.

The longevity of the copolymers that are being created far supersedes any former technology on the market. Also, the cleaning agents that remove dirt and allow the chemical bond are much more advanced, adding to product longevity.

Glide, our copolymer-infused clay bar, is currently the market’s leading technology in one-step, high-end paint cleaning and protection. However, Aero will launch Shield this June, our catalyzed two-part paint protection.

The greatest opportunity that we have as manufacturers and dealers is to provide education, both from a media standpoint (social and other) and providing educational material at the shelf.

Jonathan Saltman
President and CEO
International Aero Products

     

Aftermarket Business, Automobile Events, Automotive Trade Show, Leather Therapy Products
Restorer/Conditioner
540-364-0156
www.leathertherapy.com
PN: MR-16

Leather Therapy says that it provides the finest in leather maintenance to the discriminating consumer or the solution to the leather restoration of a cherished classic vehicle.

 

Aftermarket Business, Automobile Events, Automotive Trade Show, Jiffy Steamer Co. LLC
SteamBlade
731-885-6690
www.jiffyteamblade.com
PN: J-4000 W

The manufacturer says that SteamBlade is an innovative, new product designed to simplify the removal of window film. With the swipe of the SteamBlade, the warm, moist steam quickly and safely unbinds the film’s glue from the window, simplifying this once tedious task.

     

Aftermarket Business, Automobile Events, Automotive Trade Show, KBD Urethane
’05–’09 Mustang Eleanor Body Kit
714-529-1981
www.kbdbodykits.com

KBD Urethane manufactures today’s hottest car, truck and SUV body kits, bumpers, roll pans and wiper cowls. All parts are made of virtually indestructible Poly-Urethane, which is far more durable than conventional fiberglass.

 

Aftermarket Business, Automobile Events, Automotive Trade Show, Optimum Car Care
Paint Correction System
901-363-4955
www.optimumcarcare.com
PN: OG2011-10

Optimum Correction System includes what is said to be the first and only spray compound and polish to remove paint defects and Opti-Coat to replace the clear-coat paint that is removed in the process.

     

SEMA Show New Products, Aftermarket Business, Automobile Events, Automotive Trade Show, Lethal Threat Designs
Vinyl Decals
914-207-0343
www.lethalthreat.com
PN: LT

Extremely detailed decals, die-cut on 4m vinyl to the shape of the design. Skulls, pin-ups and patriotic designs. Gives a car a customized look without the cost of having it painted.

 
Aftermarket Business, Automobile Events, Automotive Trade Show, LizardSkin Spray-On Insulation
Ceramic Insulation
800-549-0042
www.lizardskin.com
LizardSkin ceramic insulation is applied seamlessly and rapidly. The spray-on formula is said to offer superior thermal insulation, providing a cooler ride by reducing heat transfer by 30°F.
     

SEMA Show New Products, Aftermarket Business, Automobile Events, Automotive Trade Show, Neonetics Inc.
Mopar Red Vintage Neon Clock
410-374-8057
www.neonetics.com
PN: 8MPRED

Neonetics presents its brand-new for 2011 Mopar hand-blown neon clock. Suggested retail $79.95.

 

Aftermarket Business, Automobile Events, Automotive Trade Show, PU Tech Spoiler LP
Blow-Molded ABS Spoiler for 2011
Chevy Cruze Sport (Two Posts)
817-832-9444
www.putechspoiler.com
PN: ABS307A-L6

Blow-molded ABS spoiler for the ’11 Chevy Cruze Sport (two posts).

     

SEMA Show New Products, Aftermarket Business, Automobile Events, Automotive Trade Show, WD-40 Co.
Specialist Rust Release Penetrant
619-275-1400
www.wd40company.com
PN: 30000

Introducing what WD-40 calls the only tool needed to loosen stuck parts: WD-40 Specialist Rust Release Penetrant with Blu Torch technology. Blu Torch technology is said to provide fast-acting penetration to break bonds that hold stuck parts together.

 

Aftermarket Business, Automobile Events, Automotive Trade Show, MAcarbon
Mercedes CustomSteering Wheel and
Shift Paddle Extensions
650-489-4415
www.macarbon.com
PN: MAMB.211.600

MAcarbon’s custom carbon-fiber steering wheel and shift paddle extension enhances the visual appeal and driving enjoyment of the user’s Mercedes.

     

SEMA Show New Products, Aftermarket Business, Automobile Events, Automotive Trade Show, PowerSheen
Plastic Renu System
www.powersheen.com  

A new, durable, water-based clear dry coat that protects and restores exterior plastics such as bumpers and mirrors for one to two years. Dries in minutes.

 

Aftermarket Business, Automobile Events, Automotive Trade Show, 310 Tuner
Hood Hinges
310-985-3355
www.310Tuner.com
PN: HNDS29909

Weighs less than factory hinges. No warping existing hoods. Eliminates hood stick. Made From 6061 T6 aluminum. Bolt-on application. Two-year warranty. Made in the USA.

     

SEMA Show New Products, Aftermarket Business, Automobile Events, Automotive Trade Show, Pecca Leather Inc.
Bongiovi DPS Module
734-216-5743
www.peccaleather.com
PN: Pecca/Bon01

Pecca Leather is excited to introduce the new Bongiovi Acoustics digital power station (DPS) module for Toyota and Scion models. Pecca says that the DPS module is the future for automotive audio enhancement and is the world’s first 100% digital audio processing system certified for automotive usage.

 

Aftermarket Business, Automobile Events, Automotive Trade Show, Retro USA Inc.
Camaro Quarter Molding
952-435-8398
www.retrousa.net
PN: CA1QM-A

Retro USA ’10–’11 Camaro quarter moldings (’69 replica shark gills) available in chrome and black, all chrome and paintable; $99 to $149.

     

Aftermarket Business, Automobile Events, Automotive Trade Show, Grit Guard
Universal Detail Cart
937-592-9003
www.gritguard.com
PN: UDC

The Universal Detail Cart is designed to hold the Universal Pad Washer with detailing tools and accessories, creating an organized mobile cleaning station.

 

Aftermarket Business, Automobile Events, Automotive Trade Show, InventHelp-Intromark Inc.
Handle-It
800-851-6030
www.inventhelpstore.com
PN: SLT-125

Handle-It makes carrying boxes, luggage and other items easier. Features sturdy construction with two points of direction and retention for more control and stability.

     

Aftermarket Business, Automobile Events, Automotive Trade Show, The greatest obvious growth is the demand for headlight restoration kits and increased demand for tire care products, but consumers needed to be educated about the fact that a solution existed. Many didn’t know that they could make their headlight lenses clear again with minimal time and effort instead of spending hundreds of dollars on repairs, and tires tended to be an afterthought. Now, more and more consumers are realizing what enthusiasts have known for a long time: On a freshly waxed car with dirty wheels and tires, people notice the dirty parts first.

Quality control is “off the charts” from the perspective of continual improvement of paint quality and longevity, thereby increasing the importance of protecting the clear coat from damage. However, most consumers don’t even know what clear coat is, so how can they know how to protect it? Technology is driving the need to educate consumers far better than before.

There needs to be more clarity and simplicity in the planogram offerings. We intend to lead the way in pioneering this change. It’s our job to explain to our customers what our products do in a clear, concise, user-friendly manner. That’s a key initiative and driver for us.

Lou Basenese
President
Paradise Road Car Care (an SCG Brands Company)

 

Aftermarket Business, Automobile Events, Automotive Trade Show, We’re seeing initial signs of improvement as retail sales are growing and consumers are once again looking to make their cars sparkle and shine. With that, consumers want a good assortment of products and knowledgeable sales staff to help guide them with their product selection.

Advances in abrasives and synthetic polymers have opened the door to phenomenally performing products like our Ultimate Compound, which cuts incredibly fast yet leaves a crystal-clear finish. On the synthetic polymer side, our Ultimate Wash & Wax Anywhere enables the consumer to safely wash and wax a car with zero water—just mist on and wipe off for a no-scratch finish that is simply amazing.

Those that have a strong product selection and knowledgeable sales staff will reap the biggest rewards. Consumers will increase their purchases if they know what to buy, why to buy it and how to properly use it. While this seems obvious, it’s often overlooked and is a tremendous competitive advantage to capturing and keeping the consumer coming back to your retail location. Meguiar’s users are also extremely brand loyal and will drive to another retailer if the one they’re at doesn’t carry a specific product that they are seeking.

Mike Pennington
Director of Training and Consumer Relations
Meguiar’s Inc.

     

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