We’ve all seen them—on the showroom floor, on the retail shelves, at parts counters. Point-of-purchase (POP) and related merchandising displays compete for our attention daily. But do they really work? How are they created? And why should manufacturers consider adding POP/merchandising displays to their marketing mixes?
“They’re the last three feet of closing a sale,” said Jim Redfield, CEO of Griffin Chase Oliver Inc., a specialist in merchandising display production. “That’s the bottom line.”
July 1, 2012