Businesses are scoring more sales online by programming their websites to serve up custom marketing content based on who happens to be visiting them at any given time.
In an effort to counter intellectual property (IP) theft, President Obama signed into law a SEMA-supported bill that enables businesses to protect their trade secrets using federal law.
With a recently remodeled training and conference center, an upgraded emissions lab and new state-of-the-art equipment, the SEMA Garage is hosting an industry Open House.
SEMA President and CEO Chris Kersting underscores the ongoing threat to motorsports and asks all racing enthusiasts and business owners to call on their federal legislators to support the RPM Act.
In January 1965, Petersen Publishing photographer Pat Brollier set up his camera to get as much depth of field as possible to capture the goings-on at the Winternationals Custom Auto Fair in the cavernous Pan Pacific Auditorium in Los Angeles. That small aperture resulted in a long exposure...
There are literally hundreds of car-care products on the market today, each aimed at making cars look good. According to a SEMA market report, the market for wax, cleaning products and other chemicals was worth $1.49 billion in 2015. The majority of the products, roughly 61%, are sold in brick-and...