Business Tools

SEMA Education—The Best Investment You’ll Make This Year

By Michael Hart

Seventy-two percent of last year’s education session attendees said the SEMA Show conference tracks were the best way to keep up with the latest industry trends.

There may have never been a more crucial time than now to keep your eye on the ball when it comes to running your specialty-equipment business. And there’s never been a better way to ensure you are equipped for the challenges of a competitive marketplace than by attending the education sessions at the 2016 SEMA Show.

For anybody who works in the industry, this is both the best and the worst of times. Business is booming, with the 2016 SEMA Market Report indicating annual revenue in the specialty-equipment accessories and parts industry is more than $39 billion. Sales in the light-truck and off-road accessories sectors are growing faster than some retailers can keep up.

At the same time, however, the competition for those dollars has never been fiercer, and consumer anxiety about the economy has never been greater. The correct response to this situation is to be equally prepared for opportunity and uncertainty, and the best way to do that is to arm yourself with the information and education you need to move forward toward success.

Look at some of the survey findings SEMA Show education session attendees submitted after last year’s event:

  • 79% said they attended education sessions because it was the best place to get new ideas.
  • 72% said the SEMA Show conference tracks were the best way to keep up with the latest industry trends.
  • A full 85%—nearly nine out of 10—rated the education they received at the SEMA Show as excellent or good.

Registering for and attending education sessions at the 2016 SEMA Show will be the greatest investment you can make in your career and business. It doesn’t matter whether you need to learn how to cash in on the latest consumer demands, what you need to do to recruit and retain the best staff or how to compete in a quickly changing marketplace. The 2016 SEMA Show is the place for you to be.