By Jason Catullo
SEMA Show management reports that more than half of SEMA Show buyers are influenced to visit an exhibitor after seeing their product in the New Products Showcase.
The Show’s New Products Showcase is the No. 1 buyer and media destination, making it a must for companies seeking additional product exposure and company outreach. SEMA Show management reports that more than half of SEMA Show buyers are influenced to visit an exhibitor after seeing their product in the New Products Showcase.
As one of the most cost-effective ways for companies to build on their Show investment and generate more publicity, the New Products Showcase pays dividends year-round. All of the products in the Showcase are photographed and featured in SEMA News and on www.SEMAphotos.com. Every product entered in the showcase features detailed product information, as well as traditional descriptive signs, adding a layer of convenience for buyers and media. They will also be promoted to the media and utilized for the product information available to buyers at the Show.
In addition to highlighting the industry’s newest releases, the New Products Showcase includes a Featured Products category for exhibitors to highlight their signature products or best sellers. Featured Products may be previously introduced products and do not need to qualify as new.
The first product category entered in the New Products Showcase is free. All additional entries are $75 per product category if entered by Friday, October 7, after which, the fee is $150 per product category. Note: Entries submitted on-site will be accepted based on space availability.
For more information about the SEMA Show New Products Showcase, visit the SEMA Show website.
To register for the SEMA Show, visit www.SEMAShow.com/register.