SEMA Show exhibitors: Generate more buzz for your company and its products at the 2010 SEMA Show by offering products to builders through the SEMA Products for Project-Vehicle Builders list.

Mike Spagnola, president of Street Scene Equipment and a key SEMA Show ‘N Shine car show organizer, is encouraging all members of the industry to step up and answer SEMA President and CEO Chris Kersting’s head-shaving challenge. Following the example of several principals from last year’s Show ‘N...

More than half of distributors queried for the recent SEMA Financial Benchmarking Report indicated that sales increased year-to-date through March, compared to the same period in 2009. More than half were also optimistic that sales would continue rising through the following three months.

Minimize or eliminate reverse engineering costs on this popular compact with CAD data through SEMA Tech Transfer.

CAPPS GETS FIRST WIN OF THE SEASON; DIXON GRABS EIGHTH AT SECOND STOP ON WESTERN SWING IN SONOMA: Ron Capps showed that it was only a matter of time before he and newly added crew chief John Medlen would click when he held off the Funny Car field to earn his first win of the season Sunday at the...

SEMA will conduct a Measuring Session on July 29 for the 2011 Jeep Grand Cherokee; Wrangler Rubicon, two-door; Wrangler Sport, four-door; and Liberty Renegade. The deadline to register is Monday, July 26.

Looking for a new gig? The SEMA Member Classifieds “Positions Available” now lists 103 openings around the country.

Great products from MSD Ignition, Moroso, Hurst, Painless Performance, even Fender, are up for bid during the SEMA Installation Banquet & Gala Fundraiser to benefit Childhelp and Victory Junction Gang Camp charities.

Over the past 18 months the term “ROI” has been the focus of every decision maker responsible for cutting costs and evaluating spending. Every dime spent on marketing is being scrutinized more heavily than ever. One of a company’s greatest costs each year is associated with designing, producing and...

Over 10 billion dollars were spent on PPC advertising last year, a part of which came out of your pocket. Did you get the return you expected out of it? Are you finding it more and more challenging to keep increasing your PPC effectiveness?