SEMA Show New Products Showcase spotlight.

From cars to stars, part of the annual SEMA Show excitement is the opportunity to meet celebrities and industry heroes amid the vast array of iconic vehicles displayed throughout the Las Vegas Convention Center. This year, the Show will again draw a slew of famous personalities from both motorsports...

The ability of car enthusiasts to enhance their vehicles—regardless of the year, make or model—is constantly challenged by new laws and regulations. Allies are needed on all fronts. During the 2019 SEMA Show, you can boost your industry’s political horsepower by stopping by the Members Lounge (Room...

The ability of car enthusiasts to enhance their vehicles—regardless of the year, make or model—is constantly challenged by new laws and regulations. Allies are needed on all fronts. During the 2019 SEMA Show, you can boost your industry’s political horsepower by stopping by the Members Lounge (Room...

SEMA Battle of the Builders (BOTB) gives opportunities to builders worldwide to showcase their talents. Industry legends and up-and-coming builders go head-to-head as they exercise their skill and creativity at the industry’s premier event. Many of the builders spend countless hours on their...

Hyundai Veloster RM19 Mid-Engine Prototype: It’s expected to be a compact sports car, possibly in the vein of a Porsche 718 Boxster/Cayman.Mustang-Inspired Mach E Performance EV: Previous sightings of Ford’s EV showed the vehicle in mule form, wearing the body of a last-generation Ford Escape...

On your mark. Get set. Go! It’s time to grab your smartphone, comfy footwear and plan now to make the most of your SEMA Show experience. Whether you’re a returning Showgoer or a first-timer, there’s no better place to explore the possibilities. But what exactly can you expect to find?