November 4, 2019

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Young Entrepreneur Wins Prize Package Over $10,000


LAS VEGAS (November 4, 2019) – Reid Lunde, owner and founder of Kaizen Speed, was named winner of the seventh annual SEMA Launch Pad, presented by the Young Executives Network. Lunde pitched his invention in front of a packed audience at the Westgate Theater in Las Vegas and won over a panel of distinguished judges. His winning product has a solution for designing, installing and calibrating a complete performance package into a whole new experience.


“Winning Launch Pad validates my ideas and will increase exposure for the product and company,” said Lunde. “I started in this industry in 2002 and it’s always been my goal to think differently – performance done right - and grow to a size that can influence the direction of the automotive aftermarket while not getting too big and losing touch with the people that matter the most.”

Lunde’s winning product, the Kaizen Relay is a weatherproof, solid-state relay that directly replaces standard relays. Its patent pending design allows multiple relays to interconnect, making it easy to add on to a vehicle without complicated wiring. Programmable CAN-bus modules and wireless modules can be attached, instantly making the Kaizen Relay a smart PDM.


The premiere young entrepreneur automotive program offers innovators, entrepreneurs and inventors between the ages of 18-39 a platform at the world's largest B2B gathering at the SEMA show. This year's SEMA Launch Pad competition included more than 80 applicants.


For his efforts, Lunde will receive a prize package that includes $10,000 to be used to benefit the business, exposure to elevate their business and product to the next level with marketing opportunities to industry media outlets, turn-key exhibit space at the 2020 SEMA Show, a free advertisement in the SEMA News magazine, access to business tools and resources, and more.


About SEMA and the SEMA Show

The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars and trucks. Additional details are available at or, 909/396-0289.


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