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Magazine (News) Article

Law and Order

Off-Roading at Oceano Dunes: SEMA and its allies in the motorized recreation community are working to protect off-highway vehicle (OHV) usage at the Oceano Dunes State Vehicular Recreation Area (SVRA), which is California’s only OHV park on the Pacific Ocean. It is located about two hours northwest...
Event

All-Electric ‘22 Ford F-150 Lightning Measuring Session

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We welcome you to attend SEMA’s first ever Electric Vehicle measuring session! In partnership with Ford Motor Company, the SEMA Garage is excited to announce a Measuring Session for the all-electric ’22 Ford F-150 Lightning. The event will allow SEMA members to have a close-up experience with Ford’s...
Magazine (News) Article

Rep. Ellzey Visits Summit Racing in Arlington

What happens when you send a former fighter pilot to Washington? While it may be premature for the citizens of Texas’ 6th Congressional District to answer that question, they have every reason to be optimistic about U.S. Representative Jake Ellzey (R-TX) who won a July 2021 special election to...
Magazine (News) Article

Free Social-Media Marketing Tools

Businesses looking to engage customers on social media without adding another expense to their marketing budgets are in luck: There are plenty of pro-grade social-media marketing tools you can use that are absolutely free—forever.
Magazine (News) Article

Big Al Takes the Checkered

Less than a year after the death of his older brother Bobby, Alfred “Al” Unser Sr. succumbed to his years-long battle with cancer in December. He was 82.
Magazine (News) Article

A Message From the Association

As most SEMA members have learned by now, SEMA President and CEO Chris Kersting, who traditionally pens this column, announced his retirement on January 5. In his position over the last 20 years, Chris has helped guide the industry through numerous challenges, and his leadership will surely be...
Magazine (News) Article

In the Crosshairs

Businesses are discovering the hard way that websites forgetting to accommodate disabled people are targets for usability lawsuits. The great irony underscoring the trend is that scores of service providers can quickly analyze your website for a few hundred dollars and advise—point for point—how to...
Magazine (News) Article

Doubling Down on Ransomware Protection

As the threat of ransomware reached new heights in 2021, many businesses have doubled down on their defense against the scourge—making sure they’ve done everything they can to avoid becoming its next victim. Indeed, successful ransomware attacks on key infrastructure and supply lines in the United...
Magazine (News) Article

Trendspotting at the 2021 PRI Trade Show

The Performance Racing Industry (PRI) Show is known across the racing and performance sector as a concentrated indicator of the industry’s latest developments and opportunities. After a forced hiatus due to COVID-19 in 2020, the 2021 trade event made its highly anticipated return to the Indiana...
Magazine (News) Article

The Fall 2021 SEMA "State of the Industry Report"

Not to be confused with the annual “SEMA Market Report,” the “State of the Industry Report” is released biannually in the spring and fall and details specific manufacturer and retailer data, sales trends by product category, and popular retail channels and vehicle segments. It explores the industry...