In partnership with Audi USA, the SEMA Garage will introduce two all-new vehicles for 2016—the Audi TT Coupe and Audi S3 Sedan.

A form letter has been prepared for you to share with your boss explaining the benefits of the SEMA Show and why you should attend.

Mike Ring of the Ringbrothers, a top 10 finalist for the 2014 SEMA Battle of the Builders, discusses how project vehicles evolve, from concept to the final build.

SEMA’s Consumer Awareness Campaign can help companies identify opportunities to reach more consumers and customers.

To make attending the annual trade-only SEMA Show easy and affordable, SEMA works with a number of official partners to provide different price-point options.

Discover the Middle East market during the fifth SEMA Middle East Business Development Conference, March 29–April 2, 2016, in Abu Dhabi, United Arab Emirates (UAE).

More than 40 ULTRA4 drivers braved the rain and mud to take part in the 4th annual RCV ULTRA4s at Badlands race.

Hosting a press conference at the 2015 SEMA Show can be an effective way to communicate your news to a large number of reporters.

Here is a brief look at some of the news and updates from around the specialty-equipment industry.

Whether inside an exhibitor’s booth or featured in another area of the Las Vegas Convention Center, project vehicles can be an effective way for exhibitors to showcase their latest products and accessories.