Video: Mike Ring on What Influences a Custom Build

Mike Ring of the Ringbrothers, a top 10 finalist for the 2014 SEMA Battle of the Builders, discusses how project vehicles evolve, from concept to the final build.

The SEMA Show is the premier automotive specialty products trade event in the world, drawing the industry’s brightest minds and hottest products to one place, the Las Vegas Convention Center. As part of the AAIW, the SEMA Show attracts more than 100,000 industry leaders from more than 100 countries for unlimited profit opportunities in the automotive, truck and SUV, powersports, and RV markets. The 2014 SEMA Show drew more than 60,000 domestic and international buyers. The 2015 SEMA Show will be held November 3–6.