Global Update

Explore Your Product Potential in the Middle East

By SEMA Editors

  The SEMA Middle East Business Development Conference gives SEMA-member manufacturers the opportunity to explore the potential for their products in the UAE and neighboring countries of Bahrain, Qatar, Saudi Arabia, Oman and Kuwait.
  

Discover the Middle East market during the fifth SEMA Middle East Business Development Conference, March 29–April 2, 2016, in Abu Dhabi, United Arab Emirates (UAE). Registration will open in November, so take advantage of the limited number of subsidized slots to meet with pre-vetted buyers from throughout the Middle East.

This event will give SEMA-member manufacturers the opportunity to explore the potential for their products in the UAE and neighboring countries of Bahrain, Qatar, Saudi Arabia, Oman and Kuwait, where consumers seek out the latest and greatest new products to personalize their rides. They are eager for the newest American products for classic-car restoration, off-roading and street performance.

Forty-one SEMA-member companies participated in the 2015 event, featuring the first-ever overseas-based SEMA Garage, which included an all-day measuring session for vehicles popularly customized overseas but not sold in the United States. In addition to the measuring session, participating members exhibited in the trade-only SEMA section of the Custom Show Emirates, networked with pre-vetted buyers from 10 countries and attended a range of shop tours.

Check out the 2015 trip report and see who exhibited. Find program details at sema.org/middleeast, or contact Linda Spencer for more information.