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Content Creator Spotlight: Cameron Carraway

By SEMA News Editors Content Creator Spotlight: Cameron Carraway Instagram: @cammanraces Facebook: @cammanraces YouTube: @cammanraces Follower counts: 7.5k on Instagram; 1.4k on Facebook; 130 on YouTube Focus: Motorsports, NASCAR, pursuing personal racing career Cameron Carraway is a rising content...

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New Products: Zycoat, Forgeline Partner With Line of Wheel Clear Coat Kits

Forgeline and ZyClear have teamed up to launch ZyClear's new clear gloss wheel coating kit.

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Deadline THIS WEEK to Apply for TORA's Feature Vehicle Showcase

By Ashley Reyes The deadline to submit applications for the SEMA Truck & Off-Road Alliance (TORA) Feature Vehicle Showcase, taking place at the 2025 SEMA Show, November 4-7, in Las Vegas, is Friday, August 1. What is the TORA Feature Vehicle Showcase?  The TORA Feature Vehicle Showcase is a popular...

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Prime SEMA Show Booth Space Still Available for Powersports, Racing and Performance Brands

Exhibitors of all kinds can secure their spot at the global epicenter of automotive innovation, Nov. 4-7, Las Vegas.

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Skip the Slots: Non-Casino Hotel Options for Your 2025 SEMA Stay

Avoid the noise with these handpicked non-casino properties, available at exclusive rates only through onPeak.

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Join the Ranks of Top Automotive Restylers: Apply for the PRO Cup Challenge by July 25

The competition invites automotive restylers to design an accessory package for a new-model vehicle that appeals to a broad audience.

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Relentless Pursuit: Lyn St. James

Whether racing at the track or championing women's opportunities, St. James remains laser-focused on success.

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Last Call: 2025 SEMA Show Magazine Bin Program Application Deadline Approaching

In exchange for one standard full-page color ad in your publication, you get to display and distribute your publication at the 2025 SEMA Show in Las Vegas.

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Last Chance: Enter the Industry Cup Challenge and Support Children in Need

By Ashley Reyes The countdown is on for the Industry Cup Challenge taking place at the SEMA Leaders and Legends Gala on July 25 in Universal City, California. SEMA member companies still have time to join the fun and race a pinewood derby car against other SEMA members in thrilling downhill action...

Press Release Article

2025 SEMA SCHOLARSHIP AND LOAN FORGIVENESS AWARD WINNERS ANNOUNCED

July 2025

2025 SEMA SCHOLARSHIP AND LOAN FORGIVENESS AWARD WINNERS ANNOUNCED -- SEMA awards nearly $100,000 to students and recent graduates -- DIAMOND BAR, Calif. (July 22, 2025) – The Specialty Equipment Market Association (SEMA) Memorial Scholarship Fund has proudly awarded $99,500 in scholarships and loan...