By SEMA News Editors
Set for November 4-7 in Las Vegas, the 2025 SEMA Show is the ultimate proving ground for all types of manufacturers and brands--including restoration and restyling to powersports, racing and high-performance. With thousands of qualified buyers, media and industry pros walking the floor, there's no better place to debut new products, connect with customers and accelerate your business than the SEMA Show floor. And although the floorplan is filling up, there is still time to secure a spot for this year's event.
"SEMA is the single largest gathering of performance brands in the industry," said Jason Bruce of BluePrint Engines. "There's no other place to meet and see customers, promote your products, talk about your products, secure business, than the SEMA Show. SEMA compresses the time between product launch and orders, allowing us to generate revenue faster than if we were to just launch and wait around."
This year, powersports is shifting into a new gear at the SEMA Show, as teased by Holley Performance Products. "The hot, new UTV that will show up to the SEMA Show in force will be a slight shift from the usual sport UTV," said Landon Phillips, head of sales for powersports, truck and off-road at Holley. "This year, we're going to see enclosed cab UTVs taking over... Brands will be showing off long-travel kits and portals targeted towards enclosed-cab owners. The sport UTV won't be lost though. Engine performance mods will take center stage when it comes to sport UTVs (think turbos and superchargers). More and more companies--Holley Performance Brands included--will be trying to make as much power out of these ever-evolving machines as possible."
One manufacturer utilized the SEMA Show to explore new opportunities, while also seeking recognition for its innovations. "SEMA is what we gear up and aim for year after year," said Justin Olsen of Dakota Digital, whose team took home the New Product Award in the Powersports category in 2024 for its MLX-5000 universal motorcycle gauge system (the company also won in the Engineered category for its Velocity Commander cruise control. "As a manufacturer, there is nothing more exciting than bringing home a trophy (or two!) from Vegas."
Whether your company is building torque monsters, dialing in UTV performance, crafting innovative electronics, or anything in between, the SEMA Show connects you with decision-makers who are ready to do business.
Why Exhibit at SEMA?
- Elevate Your Brand: From startups to established companies, the SEMA Show delivers unmatched exposure to an audience that drives the automotive aftermarket forward.
- Meet Your Customers Face-to-Face: Reconnect with existing clients, forge new relationships and get real-time feedback that can shape your product and business strategy.
- Break Into New Markets: The vast reach of the SEMA Show opens the door to domestic and international sales opportunities through direct interaction with retailers, distributors and decision-makers.
- Launch Your New Products: Launching new products? The SEMA Show is the best place to unveil parts and products—where media coverage, foot traffic and excitement ensure maximum visibility.
Exhibitor Resources Now Available
New and returning exhibitors can access tools and support to help them plan a successful Show. From feature vehicles to budget checklists to promotional strategies, everything an exhibitor could need is at your fingertips.
Resources for the 2025 SEMA Show exhibitors are now available online at semashow.com/exhibitor. Learn more here.
To reserve your booth and get started on the road to the 2025 SEMA Show, visit semashow.com.
