By Ashley Reyes
The countdown is on for the Industry Cup Challenge taking place at the SEMA Leaders and Legends Gala on July 25 in Universal City, California.
SEMA member companies still have time to join the fun and race a pinewood derby car against other SEMA members in thrilling downhill action for a great cause. Sign up here.
Proceeds from the Industry Cup Challenge will significantly enhance the lives of children in need as the money directly benefits the three SEMA Cares' partners:
- Austin Hatcher Foundation for Pediatric Cancer: Provides free, comprehensive support to pediatric cancer patients and their families through mental, behavioral, educational, and social services.
- Childhelp: Helps victims of child abuse and neglect through prevention, intervention and treatment.
- Victory Junction: Enriches the lives of children with serious illnesses by providing life-changing camping experiences that are exciting, fun and empowering, at no cost to children or their families.
The Industry Cup Challenge features competitors in five different categories: warehouse distributions, manufacturers, media, sales rep agencies, and service providers. Companies from each category will race to be number one in their division. The winners of each category will then race head-to-head to be crowned the 2025 Industry Cup Challenge champion.
Will your company take home the title in 2025? There's only one way to find out. Join the challenge here!
The donation cost is $1,000 per sponsoring company. Vehicles are randomly assigned and the race is officiated by SEMA Cares volunteers. If a sponsoring company cannot attend the Gala, a SEMA Cares volunteer will race the company's pinewood car on their behalf for the chance to win.
Don't want to race but still want to contribute? See the other ways you can support SEMA Cares at sema.org/sema-cares.
To purchase tickets for the SEMA Leaders & Legends Gala, the prestigious celebration set to honor the 2025 SEMA Hall of Fame inductees and recognize incoming and outgoing members of the SEMA Board of Directors, visit sema.org/gala.
