By Ashley Reyes
Automotive restylers have until Friday, July 25, to apply for the PRO Cup Challenge, taking place at the 2025 SEMA Show, November 4-7, Las Vegas.
Designed to celebrate the creativity, craftsmanship and passion that drive the automotive-customization industry, the competition invites automotive restylers to design an accessory package for a new-model vehicle that appeals to a broad audience. The goal of the program is to show restylers, dealerships and accessory manufacturers the benefit of designing marketable accessory packages instead of "one-time" vehicles.
Why Apply for the PRO Cup Challenge
- Receive vehicle placement in PRO's booth in West Hall, where thousands of industry professionals, buyers and media walk through daily.
- Compete for one of two PRO Awards honoring restylers for their skills and creativity.
- Expand your industry network by attending SEMA Show PRO networking events and connecting with like-minded competitors.
- Boost brand visibility through SEMA and PRO publications and social media.
Qualifications
To qualify for the competition, the restyled vehicle must be attractive to a wide range of buyers and be easy to replicate and profitable. Build criteria include a maximum MSRP price of $15,000, no more than 40 hours of labor and a wholesale cost of less than $12,500 to the dealer. Interested applicants must also be a current SEMA and PRO member.
Ready to promote your skills on the automotive aftermarket industry's biggest stage? Submit your application by Friday July 25 at this link or learn more about the PRO Cup Challenge at the 2025 SEMA Show here.
PRO is looking for member manufacturers to donate parts or offer parts at a discounted price to PRO Cup Challenge applicants. This is a great opportunity to showcase your products on the vehicles that are selected for the competition. Sign up here.
Questions regarding the PRO Cup Challenge can be directed to PRO Council Director Denise Waddingham at deniselw@sema.org.
