PRO named Dennis Lerdahl as the council’s latest volunteer spotlight member. Lerdahl is the president of Accessory.Parts, a wholesaler of automotive aftermarket accessories for car and truck enthusiasts. Get to know Lerdahl in his interview with SEMA below. SEMA: Why did you decide to volunteer for...

Automotive restylers are discovering new ways to increase their sales profits through the help of the SEMA PRO Sales Training Manual, a unique resource developed by PRO to help restylers, trimmers and accessory retailers build a more successful dealer-direct sales strategy. Below is an excerpt from...

New SEMA Market Research Available on Automotive Aftermarket Retailer/Installer Trends Automotive is the single biggest retail segment in the U.S., accounting for 20% (more than $1.2 trillion) of retail spending in 2020, according to the new Retail Trends Report from SEMA Market Research. The report...

Senators Richard Burr (R-NC) and Jon Tester (D-MT) have reintroduced the Recognizing the Protection of Motorsports (RPM) Act (S. 2736) in the U.S. Senate. The pro-motorsports, pro-business bill, which was reintroduced in the U.S. House of Representatives in May 2021, is critical to ensuring that...