Recognition plays an important role in strengthening and advancing the wheel, tire, suspension and brake industry. Each year, the Wheel, Tire, Suspension & Brake Council (WTSBC) honors companies and individuals whose dedication, innovation, leadership and service help move the aftermarket forward...

By Dan Guyer, APG, and Jason Weidmann, Vision Wheel The latest Wheel, Tire, Suspension & Brake Council (WTSBC) Coffee & Conversation brought together a diverse group of industry professionals for an engaging discussion focused on one of the fastest-growing topics in business today: artificial...

The wheel and tire industry continues to evolve, making ongoing education more important than ever. To help companies strengthen training efforts and ensure teams have a solid foundation of industry knowledge, the Wheel, Tire, Suspension & Brake Council (WTSBC) has developed a Virtual Education...

The SEMA Wheel, Tire, Suspension & Brake Council (WTSBC) has named Brian McCroskey, senior manager, special projects at thyssenkrupp BILSTEIN of America, Inc. as its newest spotlight member. With a career focused on leadership, innovation and industry collaboration, McCroskey continues to make a...

The SEMA Wheel, Tire, Suspension & Brake Council (WTSBC) continues to grow because of the dedicated professionals who volunteer their time, ideas and expertise to strengthen the aftermarket undercar industry. From communications and education to networking and membership outreach, WTSBC committees...

Developing aftermarket products has become more complex as vehicles grow more advanced and regulated. The SEMA Garage exists to help member companies navigate that complexity by providing access to professional-grade engineering tools, testing capabilities and regulatory expertise that help bring...

Gain recognition, build connections and boost your brand at the 2026 SEMA Show.

The SEMA Professional Restylers Organization (PRO) recently hosted a virtual general membership meeting and panel discussion focused on the 2026 PRO Cup Challenge. PRO virtual meetings are a great resource to stay in touch with council leadership and learn about current initiatives, member benefits...

This article was written by Dino Perfetti and originally published in THE SHOP. Every year, the SEMA Show in Las Vegas brings together the best our industry has to offer—spotlighting everything from innovation, craftsmanship and technology to bold vehicle design. For professional restylers, however...

The SEMA Professional Restylers Organization (PRO) named Boston Truck and Van as the council's newest spotlight member. Get to know the company's story in the SEMA News interview with Boston Truck and Van's sales manager Jessica Crossman below. SEMA News: Tell us the story of your shop.  Jessica...