Automotive restylers: Are you ready to showcase your talents and creativity on the aftermarket industry's biggest stage?
Applications for the PRO Cup Challenge, presented by the SEMA Professional Restylers Organization (PRO), are now open.
What is the PRO Cup Challenge?
The PRO Cup Challenge is the premier build competition for automotive restylers. The competition consists of restylers choosing any popular new-model vehicle, then creating and installing a package of accessories designed to appeal to a mass audience. The goal is to show the value of designing a marketable package rather than a "one-time" vehicle.
The PRO Cup Challenge will take place at the 2026 SEMA Show, Nov. 3-6, in Las Vegas, where the six finalists will have their vehicle featured in PRO booth #50237 in the Las Vegas Convention Center West Hall.
What are the requirements?
Applications must meet the following package requirements:
- The accessory package must take 50 hours or less to install.
- The cost of the accessory package should not exceed $14,500.
- Builders must be present at the SEMA Show to discuss builds during judging in the PRO Cup Challenge Booth and at the PRO Happy Hour.
Awards and judging
At the SEMA Show, a panel of expert judges will select the PRO Cup Challenge winner based on vehicle marketability, ease of reproduction, creativity and profitability. Showgoers can also vote for their favorite build, recognizing it with the People's Choice Award. The competition will culminate on Wednesday, where the winner of both Awards will be announced at the PRO Booth Happy Hour.
Ready to stand out? Apply today
If you're ready to join the ranks of automotive restylers who have already benefited from increased exposure, access to a network of top restylers and partnerships with accessory manufacturers and dealers, now is your chance.
Apply now to gain recognition, build connections and boost your brand. The deadline to enter is July 24, 2026.