Are you Setting the Bar or Doing the Bare Minimum?Chotchkie’s Manager: We need to talk about your product data.Joanna: Really? I have 15 fields….Chotchkie’s Manager: Well, okay. Fifteen is the minimum, okay?Joanna: Okay.Chotchkie’s Manager: Now, you know it’s up to you whether or not you want to...

If you have ever wondered what the difference is between a trademark and a trade secret, you are not alone. Most of the terms used to describe different types of intellectual property (IP) are commonly thrown around interchangeably. However, to protect the IP rights of your company, it is important...

Breaking news from SEMA members, including Truck Accessories Group, Covercraft Industries, Advanstar Automotive Group, Quantum Automotive, ReadyLift Suspension, Motovicity Distribution, Silver Sport Transmissions and more.

Exhibitors have a valuable opportunity to generate excitement for their participation in the 2014 SEMA Show through the Online Media Center. As the Show gets closer, reporters routinely search for updates from SEMA Show exhibitors. News regarding new products, changes to signature lines, booth...

Honoring Four VisionariesA pioneer is an innovator. An innovator is a dreamer. A dreamer is an enthusiast. And an enthusiast is what we all are. Each year, the SEMA Hall of Fame recognizes members of SEMA and the automotive aftermarket community who have made a difference as they dreamed ideas and...

SCORE International will bring the excitement of its legendary Baja 1000 to the 2014 SEMA Show, November 4–7, through its signature off-road activities and attractions. The outdoor, 70,000-sq.-ft. SCORE Baja 1000 Experience will feature a desert-racing exhibit with dozens of Baja 1000 Trophy Truck...

Off Road Warehouse Offers It All for Racers, Enthusiasts and HobbyistsOff Road Warehouse (ORW) has been in business for more than 43 years. Off-road enthusiast and desert racer Howard Hughes (no relation to the business magnate and aviator) founded the company when he tired of having to get parts...

Given the serious looks on their faces, you’d think these men, clad in leather jackets, helmets, and boots, were vying for the national flat-track motorcycle championship. But, no, they were racing in the second-annual Mini-Bike Jamboree, which took place in the spring of 1961 at the Go Kart Raceway...

The SEMA Action Network (SAN) seeks to protect the automotive hobby by bringing together the specialty-equipment industry and the enthusiast community. To achieve this objective, the SAN is involved in many different projects and initiatives. The group participates in events such as the annual...