The annual celebration of industry excellence always marks a SEMA Week high point, no matter the venue. With SEMA360 bridging the gap left by a canceled 2020 SEMA Show, the 2020 SEMA Awards ceremony premiered online at the SEMA YouTube channel on Thursday evening, November 5. Emcee’d by automotive...

As aftermarket businesses enter the new year, the state of the American economy will be closely watched for sales and market planning. Fortunately, the latest SEMA research indicates considerable good news on the consumer front. In its recently released “State of the American Consumer” report, the...

Each year, SEMA members introduce thousands of cutting-edge tools and accessories designed to add enjoyment to vehicle ownership. While some have universal fitments, many have model-specific applications that require significantly more research and development (R&D).

The products featured below are from SEMA Data Co-op (SDC) member companies that have attained Gold- or Platinum-level data, which means that their product data is robust and complete—likely to drive customer purchase decisions. SDC members meeting data scorecard requirements are invited to submit...

SEMA360 was a first in many ways. For SEMA, it was a first-time excursion into creating an online trade event. For many manufacturers, attendees and media, it was a first exposure to navigating one. But for all involved, it presented a firsthand learning experience surrounding best practices for the...