Classic cars and trucks have been a key part of the specialty automotive aftermarket since it began. For many people who own older vehicles, fixing them up or modifying them into something new is a passion project that can span decades. With an estimated 9.4 million or more pre-’90 vehicles on the road, there are plenty of vehicles being restored, hot-rodded or restomodded by people who intend to keep working on their baby for years to come.

In the new “Classic Cars, Modern Markets” report, SEMA Market Research digs into how modern consumers feel about, work on and engage with fellow enthusiasts about classic vehicles.

Businesses can download this report today to help understand this unique customer base and how to reach them.

Additional insights from the report include:

  • 50% of the new generation of owners (those under age 45) first got interested in classic vehicles through a friend or relative.
  • 67% of classic vehicle owners have a more modern vehicle in addition to their classic.
  • 80% of classic owners are comfortable doing at least some of the work on their vehicle on their own.
  • 71% of classic owners like to consult with professionals when researching parts or ideas for their vehicle.

Want to learn more about the current state of the classic vehicle market? Download the new “Classic Cars, Modern Markets” report today at

This report was also the subject of a recent SEMA Virtual Education webinar, which can be viewed on demand here.