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Council or Network Update

Celebrate Ingenuity: The SEMA Best Engineered Vehicle Award Returns

The SEMA Best Engineered Vehicle Award is back to shine a spotlight on the technical brilliance behind some of the most impressive builds in the automotive aftermarket. Unlike other awards that focus on looks alone, this honor goes to vehicles that exhibit exceptional engineering across the entire...

Council or Network Update

AI in the Aftermarket: A Game-Changer for Innovation and Efficiency

Artificial Intelligence (AI) is rapidly transforming the automotive aftermarket, reshaping how companies design, manufacture, market and service products. From predictive maintenance to virtual fitment tools and intelligent inventory systems, AI is already streamlining operations and enhancing...

Council or Network Update

Stay Ahead: Essential Research for Engineers, Programmers and Product Developers

In a fast-evolving industry like the automotive aftermarket, staying informed is not optional, it’s essential. For engineers, programmers and product developers, understanding current market data and future trends doesn’t just influence product innovation, it impacts career growth, strategic...

eNews Article

12 Weeks Out: Important SEMA Show Exhibitor Deadlines; Directory Listings Due Aug. 13

Maximize your Show presence with the Products for Project Vehicle Builders program, plus important dates, checklists and exhibitor resources.

eNews Article

SBN Booth Returns to the 2025 SEMA Show With Dynamic New Partnerships and Activations

Autofluencer, HAVEN Creative and Real Deal Revolution will offer hands-on workshops, interactive displays and networking opportunities.

eNews Article

Advocacy - Small Business

2025 Mid-Year Advocacy Report: Where We Stand at the Halfway Point

From defeating EV mandates to protecting public lands and much more, SEMA's advocacy team is driving major wins.

eNews Article

Spy Shots: '26 Porsche 911 Turbo Cabrio & Hyundai i30

Spy photographers have once again caught an upcoming vehicle undergoing testing, giving an early glimpse at what's to come before its official debut.

eNews Article

Queens of the Stone Age to Rock SEMA Fest 2025

The legendary rock band will light up the stage with a high-voltage performance that'll shake the Las Vegas Strip on Friday, November 7.

eNews Article

How Motorsports Parts Manufacturers Benefit From Attending the Media Trade Conference

By Ashley Reyes The SEMA Motorsports Parts Manufacturers Council (MPMC) Media Trade Conference returns to Anaheim, California, January 27-29, 2026, giving motorsports parts manufacturers unmatched access to private meetings with the automotive industry's top journalists, podcasters and content...

eNews Article

PRO Member Spotlight: Jonathan Barber of Bob Cook Sales

By Ashley Reyes The SEMA Professional Restylers Organization (PRO) has named Jonathan Barber, regional sales director at Bob Cook Sales, as the council's newest spotlight member. Get to know Barber in his interview with SEMA News below. SEMA News: What inspired you to pursue a career in restyling? ...