In 2027, Mercedes will again raise the bar with the launch of its highly anticipated all-electric compact sedan.
April 29, 2026
Book early to lock in the best prices before they're grabbed up by savvy Showgoers.
French president attends industry groundbreaking, Polestar announces emissions reductions, ADAS company secures OEM contract.
Big takeaways are just the start. Explore the full report to plan what's next for the automotive aftermarket.
By SEMA News Editors
As PRO prepares to open 2026 PRO Cup Challenge applications, this is a discussion that shop owners do not want to miss.
Learn how the industry veteran supports women in the aftermarket and promotes the ally mindset in the SEMA News interview.
A new CEO for NASCAR, an IHRA acquisition and a new record for EV drag racing.
Led by DG Technologies President Mark Zachos, the session will cover new diagnostic standards and cybersecurity principles for modern vehicles.