By SEMA News Editors
The 2026 SEMA Show isn't just about what was on the convention center floor. Outside the Las Vegas Convention Center, the action was just as impressive, with professional drivers, high-performance builds and motorsports demonstrations putting the automotive aftermarket's capabilities on full display.
From drifting and smoke-filled burnout competitions to off-road demonstrations, ride-alongs and crowds taking in the action, the outdoor activations delivered plenty of horsepower, excitement and unforgettable moments throughout the week.
Check out the gallery for a look at the action that kept the 2026 SEMA Show moving.
RAYS Wheels––Silver Lot 3
RAYS Wheels is offering ride-along experiences with professional drivers in vehicles equipped with the company's performance wheels.
National Motor Fest Smoke Show––Diamond Lot
The National Motor Fest Smoke Show brings horsepower, energy and spectacle to the SEMA Show through an outdoor motorsports burnout competition. The experience puts attendees close to the vehicles, personalities and action that define National Motor Fest.
One Nation Racing Outlaw Series––Diamond Lot
One Nation Racing brought the excitement of the Outlaw Series to the SEMA Show with demos highlighting off-road performance, purpose-built vehicles and driver skill. The activation will give attendees an up-close look at side-by-side performance and the community surrounding off-road motorsports.
OPTIMA Unleashed––Bronze Lot
OPTIMA Unleashed brought the brand's high-performance DNA to life through live drift demos, elite drivers, custom builds and immersive fan experiences. OPTIMA Unleashed includes ride-alongs with professional drivers and demos all day Friday.
Earlier in the week, 100 custom-built race cars competed for the crown of the Ultimate Street Car, the final event at the end of the season-long OPTIMA Ultimate Street Car race series.
For more information about the 2026 SEMA Show, visit semashow.com. Purchase tickets for SEMA Fest, the celebration of music and car culture taking place on Friday, November 6, at semafest.com.
