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  • Posted on:
    Apr 01 2015
    For Bad Actors, Pretty MuchWhile search-engine optimization (SEO)—the art of optimizing a web property for the highest possible search-engine returns—is not dead, the antics of those looking to game the system pretty much are. The reason: During the past few years, Google has gone out of its way to aggressively thwart practitioners of “black hat” SEO techniques, to the point where their tricks and ruses have been mostly neutralized.Specifically, Google’s updates to its search-engine algorithm, with code names such as...
    SEMA News—April 2015

    INTERNET

  • Posted on:
    Apr 01 2015
    The equipment may have changed, but many of the tips laid out in this October 1964 Car Craft magazine story on “Photographing Cars” are still worthwhile for anyone interested in taking better pictures of their cars (or trucks, hot rods, customs, sports cars, motorcycles, you name it). The date on the photo job for this story was July 1964, making the subject Mustang a new car. The California hard license plate and Galpin Ford plate frame suggest that it was not a press vehicle but instead belonged...
    SEMA News—April 2015

    HERITAGE
    By Drew Hardin

  • Posted on:
    Apr 01 2015
    New Product announcements from McLeod Racing, Burns Stainless, DiabloSport, BDS Suspension and more.
    SEMA News—April 2015

    New Products

  • Posted on:
    Apr 01 2015
    GMC Canyon DenaliThe GMC Canyon Denali prototype’s camouflaged front end hides a revised all-mesh grille design that is consistent with GMC’s other Denali-trimmed models.’16 Ferrari FF PrototypeCaught in the Arctic Circle, photos of this prototype for the Ferrari FF reveal a revised front fascia for the Italian shooting brake.
    SEMA News—April 2015

    INDUSTRY NEWS

  • Posted on:
    Apr 01 2015
    The SEMA Data Co-op has become “data central” for hundreds of specialty parts brands, representing millions of part numbers, and tens of millions of vehicle applications. This directory is designed to guide data users to brands that have successfully undertaken the challenge to manage their product data, and to be a continually expanding reference as more brands are added to the SDC repository.
    SEMA News—April 2015

    Directory of Data innovators

    The SEMA Data Co-op has become “data

  • Posted on:
    Apr 01 2015
    The 2015 North American International Auto Show (NAIAS) provided a look at the latest vehicle creations auto manufacturers are developing or introducing during the year. For the specialty-equipment industry’s manufacturers, industry influencers and opinion leaders, seeing the car and truck introductions provides an idea of what OEM product strategists think will attract consumers in dealer’s showrooms.Here is a snapshot of the cars and trucks on display at this year’s NAIAS that members will want to keep an eye on for potential upgrade opportunities. We can foresee a number of recent introductions showing up at cruise nights, track days, road courses, dragstrips and off-road venues in the near future.
    SEMA News—April 2015

    EVENTS

    By David A. Hakim

  • Posted on:
    Apr 01 2015
    Breaking news from SEMA member companies, including Motorcycle USA, AP Exhaust Technologies, Torklift International, Power Automedia, Advanced Clutch Technology and more.
    SEMA News—April 2015

    INDUSTRY NEWS

  • Posted on:
    Apr 01 2015
    It’s only April, but contracts for SEMA Show booth space are rapidly accumulating, and the staff has been busy preparing for booth selection, planning innovative Show features and securing discount programs to help our participants avoid unnecessary costs. With all this activity afoot, the 2015 SEMA Show is looking to be another outstanding event. That’s why now is the time to be laying the foundation for a successful SEMA Show, especially for exhibitors. One important deadline is coming up April 6, which is the cutoff date for exhibitors to register for Priority Booth Selection. This year’s priority selection process begins...
    SEMA News—April 2015

    CHRIS KERSTING

  • Posted on:
    Apr 01 2015
    One Year Later, Legislative Accord Preserves OHV Recreation The ninth annual King of the Hammers was held once again this February in California’s Johnson Valley Off-Highway Vehicle (OHV) Recreational Area. More than 430 teams in four vehicle classes competed during a week-long event witnessed by at least 55,000 spectators and more than 750,000 online viewers. The event culminated in the one-day “Ultra4” race in which vehicles constructed for their speed and rock-climbing abilities raced across a 215-mile course of open desert and steep ravines.
    SEMA News—April 2015

    FROM THE HILL

  • Posted on:
    Apr 01 2015
    Know the Three Types of SEMA Show BoothsWith the Priority Space Selection Process for the 2015 SEMA Show taking place May 4–22, exhibitors may want to begin planning what to feature in this year’s display. For decisions such as where to set up products, whether or not to conduct product demonstrations or to highlight a display vehicle, knowing the booth types will help companies plan accordingly. Low Rates on SEMA Show Airfare, HotelsTravelers preparing for the 2015 SEMA Show to be held Tuesday–Friday, November 3–6, are encouraged to take advantage of airline discounts and hotel deals through the Travel and Lodging page on www.SEMAShow.com. 
    SEMA News—April 2015

    Know the Three Types of SEMA Show Booths

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