FEATURED MAGAZINE ARTICLES
Launched in 2014, the SEMA Garage program continues to evolve, keeping SEMA members at the forefront of innovation.
Fender Less: 2025 Battle of the Builders
Troy Trepanier secures his second win at the 2025 Battle of the Builders Presented by Mothers Polish.
Study Case: SEMA Person of the Year Dean Case
2025 SEMA Person of the Year Dean Case talks mentorship, collaboration and engineering the industry's future.
American Refinement: C2 Corvette Transcends Continents and Eras
A five-year, 10,000-hour vision redefines the C2 Corvette for a modern era.
Trends Unboxed: Key Themes Observed at the SEMA Show
Among other themes, manufacturers and builders raised the bar and shattered expectations at this year's event.
How SEMA won the fight to overturn California's EV mandates.
Update: Utility Terrain Vehicles
Understanding the UTV space, how they fit in with the automotive aftermarket and where you can find opportunity.
A look at the year's key trends and developments that will continue to challenge and drive the aftermarket.
Protecting Intellectual Property
Best practices for safeguarding your brand's most valuable asset.
Over the past few years, Fox Bodies have made a comeback—and the aftermarket is responding with increasing ingenuity.
Now's the time to build your plan for growth at the industry's preeminent trade event.
Packaging is more important than ever to delivering your brand concept––are you keeping up?