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American Refinement: Kuhnhausen's Serious66 C2 Corvette Transcends Continents and Eras

A five-year, 10,000-hour vision redefines the C2 Corvette for a modern era.

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New Issue of SEMA Magazine Now Available Online--No Cost to Subscribe

The Business Issue leads with a story on SEMA Person of the Year Dean Case, who discusses mentorship, collaboration and engineering the industry's future.

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SEMA Applauds Repeal of Greenhouse Gas Endangerment Finding

EPA's recent decision will ensure that automakers produce vehicles driven by consumer demand, rather than greenhouse gas limits.

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SEMA Can Help You With Up to $2,000 Toward Your Student Loans--Apply Now

The program helps employees of member companies pay down student loans from a college, university or trade school. Apply by April 3.

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Inside the 2026 MPMC Media Trade Conference

The conversations happening behind the scenes today are shaping what racers will see on track tomorrow.

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SEMA Business Members: Make a Difference for the Aftermarket at 2026 Washington Rally

Join us in D.C. this May to advocate for the health of our industries with members of Congress.

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Movers & Shakers: Madico to Acquire Johnson Window Films

Madico will assume responsibility for all Johnson Window Film manufacturing, sales, customer service and United States and European Union operations.

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Spy Shots: Rolls-Royce EV SUV, VW ID.4 and Mercedes CLE Coupe

Rolls-Royce began sales of its first electric vehicle in 2023 with the launch of the Spectre coupe. It has proven to be a major success, with order books filled through 2025 even before production began.

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Movers & Shakers: GM Moves Into New Detroit HQ, Plus AACF, Yokohama and More

General Motors has officially moved into its new global headquarters at Hudson's Detroit.

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The Show Issue Is Here: Relive the SEMA Show in SEMA Magazine

Get a detailed look at last year's top-tier event, from the stunning innovations defining the industry to education takeaways and award winners, and more.